MEF Americas 2012 in pictures

With 45% of the delegates from North America and 41% from Latin America (the remainder being from Europe and Asia), this year's conference truly reflected how MEF Americas brings together the major players from north and south to learn about cross-border issues and to do business. Over three days we saw a packed schedule that included the NA and LatAm Board elections, a fantastic speaker programme from heavy hitters like Red Bull, Mozilla and Sprint, the riveting Battle of the Startups and a healthy does of networking under Miami skies. With the word on the conference hall floor that this …

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MEF Americas 2012: Thanksgiving Discount

Book before Wednesday 28th for 25% off tickets! MEF Americas: Mobile Content & Commerce, the essential two day gathering for thought leaders & deal makers from across North & Latin America’s mobile content and commerce ecosystems, has announced a fantastic Thanksgiving offer. For one week only, you can save a massive 25% on your entry to the 2-day conference in Miami this December. The MEF Americas 2012 speaker line-up represents all players in the mobile content and commerce value chain, including: Carriers: Riding the New Revenue Wave with Sprint Brands: transition to …

Register for MEF Americas 2012 with Early Bird discount

Registration is open for the 3rd annual MEF Americas 2012 which returns to Miami on 3rd – 5th December. Register now to take advantage of the special Early Bird discount rate available until October 31st ($499 for members, $699 for non members).MEF Americas: Mobile Content & Commerce is the essential cross-border event for thought leaders and deal makers from across North & Latin America’s mobile content and commerce ecosystems. The exclusive two-day event focuses on the changing mobile landscape and new opportunities and challenges in both regions and beyond. OpenMarket is this year’s …

Fast Shopper, Slow Store – Full chapter excerpt

From Best Buy to Borders, retail stores are closing their doors forever: the shop has lost its connection to its shopper. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals.  Fast Shopper, Slow Store, the latest book from MEF North America Chairman Gary Schwartz, is about what companies can do to build the mobile tools necessary to re-establish a relationship with their mobile consumer. In this excerpt, Gary examines how the US political horse race mirrors retail activities in attracting consumers, and how any …

Guest Blog – Privacy vs. Data & Building Consumer – Gary Schwartz

The way we define the term privacy is subjective. In the US, we police privacy based on a very broad definition under Section 5 of the Federal Trade Commission Act that prohibits “unfair or deceptive acts or practices in or affecting commerce.” The devil is in the policy details. If the news headlines over the past few months are any indication, we are mighty confused with what to call private and what to call public, what to sanction and what not to sanction. How can we start to solve small-screen privacy when we have not solved our digital angst on the desktop? Jules Polonetsky, …

MEF TV: Tom Daly, Coca Cola at MEF Americas 2011

Next up in our series of video interviews from MEF Americas 2011, Rob of UNTETHER .tv speaks to Tom Daly, Director of Mobile and Search, Global Connections for Coca Cola. In this short but sweet chat, Tom describes how mobile has essentially been a part of Coca Cola's philosophy since the 20's and how he sees it only becoming increasingly central in the near future. A fascinating perspective on how this super brand  is leveraging mobile to not only engage with customers but also within their own B2B value chain. Let's watch.. …

MEF TV: Marco Argenti, Nokia at MEF Americas 2011

More fascinating insights from MEF Americas and MEF TV; in this video Marco Argenti, SVP of Developer and Marketplace for Nokia speaks to Rob Woodbridge of UNTETHER.tv. In it he expands on the topic of his keynote speech from MEF Americas 2011 "Creating Hyper Local App Economies" and discusses the opportunities for monetizing apps presented by leveraging the nuances of highly localised content.Hit the jump for more from Marco and MEF TV at  MEF Americas 2011: Mobile Content and Commerce.Here Marco speaks to Ben Smith from Tribal Labs in more detail on how the Nokia Store supports local …

MEF Americas 2011 in Pictures

We've talked a lot about MEF's annual mobile content and commerce gathering MEF Americas 2011 over recent months, and with good reason. Not only was it a hugely successful event with keynotes from the likes of Nokia, Sprint and Coca-Cola, and delegates representing both North America and LatAm from across the value chain - it was also set amid the fabulous Fontainebleau resort, Miami beach, which was definitely a canny choice of venue judging by these fantastic snaps. Enjoy this year's MEF Americas photo gallery - and let us know if you were there in the comments! …

MEF TV : Global Chair Andrew Bud at MEF Americas 2011

In the first of our interviews filmed at MEF Americas 2011: Mobile Content and Commerce recently held in Miami, MEF Global Chair and the Founder and Chief Strategy Officer for mBlox, Andrew Bud speaks to Ben Smith of Tribal Labs for MEF TV.Andrew outlines the key themes of MEF Americas 2011's keynotes from Nokia, Coca-Cola and Sprint on app localisation, the innovative ways of using mobile to engage with consumers, 'the unbanked' and mobile commerce, noting we are in the midst of a time of great innovation and disruption.He goes on to share his thoughts on how trust, privacy and respect are …

Neil Stiles, President of Variety on building content strategies in a multi-screen world

Neil Stiles, president of the leading showbiz news outlet the Variety Group spoke on a panel at MEF Americas 2011 in Miami last week, where he and other industry luminaries from the likes of Shazam, Turner Broadcasting, Samsung and MTV discussed content strategy in a multi screen world. Ben Smith of mobile tech blog Wireless Worker interviewed Neil shortly afterwards to further explore his thoughts on content and how to succeed in a multi screened, converging landscape.While dismissive of the wisdom in charging extra for content by simply delivering it to mobile devices, he is excited about …

Nokia and Sprint to Keynote MEF Americas 2011

Exciting news from MEF Americas 2011, Nokia and Sprint have been announced as keynotes for MEF Americas 2011: Mobile Content and Commerce in Miami!Nokia is to kick things off on day 1 with a keynote examining the trend towards the creation of ‘Hyper Local App Economies’, with a focus on the shift from a global ecosystem model to one where millions of people make money by selling and exchanging apps and content at a deeply local level. The keynote will explore new distribution models that give everybody the opportunity to create a distribution business, and the emergent app economies being …

Join the MEF AGMs and Board Elections for the Americas in Miami

MEF Americas 2011: Mobile Content & Commerce, to be held in Miami at the end of the month isn't all about exciting keynotes and fantastic speakers. It's also not just about relaxing in the splendour of the luxurious Fontainebleu resort while waiting for the next fantastic keynote to begin. No before all that, before the essential gathering has even kicked off properly, another event of huge importance occurs, the MEF LatAm AGM & Elections. The North America AGM & Elections are held the following evening, both represent a significant opportunity for MEF members. As you will know, …

Reminder: Less than 24 hours for Early Bird Registration for MEF Americas 2011

MEF Americas 2011: Mobile Content and Commerce, is the essential gathering for North America and LatAm companies looking to understand cross continental opportunities and drive investment in mobile.The Early Bird registration deal offers significant savings of over 30% for MEF Members and non members alike, representing a $200 saving on the cost of entry! The deadline for Early Bird registration is midnight PST, October 7th, and will not be subject to further extension, so act quickly to save!Headline speakers for MEF Americas include Citibank, Coca-Cola, MTV and Turner Broadcasting.MEF is …

MEF Connects… event roundup

As you may know, MEF provides its members unrivalled opportunities for business development and facilitates brand visibility for mobile content and commerce leaders on a global scale. Exclusive event co-ordination and participation with significant member discounts is just one of the many benefits our members enjoy. MEF is involved in numerous events around the world in the coming months, many exclusively organised by MEF for the benefit of our members and the wider industry. An events calendar can be found on the MEF homepage and is continually updated with new events of interest across the …

MEF announces the return of MEF Americas 2011 – Mobile content and Commerce

MEF has formally announced the return of its hugely popular MEF Americas 2011- Mobile Content & Commerce conference. This prestigious event is to be held on the 29-30th November 2011 in the fabulous Fontainebleu resort, Miami Beach Florida, the ideal meeting place between North & South America. This annual gathering is set to be the must-attend event of Q4 for mobile professionals from right across the mobile value chain looking to looking to do business in the Americas. Last year’s was cited as the “deal making event of the year”, and all signs point towards a repeat …

MEF Americas 2010: Mobile Content and Commerce

The Definitive Event for the Mobile Media Industries across North America and LATAM9 Industry-Leading Founding Sponsors AnnouncedNovember 30 – December 1, 2010Fontainebleau Miami Beach Hotel2010 has been a growth year for mobile content and mobile commerce across the Americas – Latin America is now the world's second largest mobile market, and together with North America serves almost 1 billion customers. MEF Americas 2010: Mobile Content & Commerce will address the industry’s key business opportunities and concerns, enabling content owners, developers, brands, retailers, commerce …