MEF TV: Tom Daly, Coca Cola at MEF Americas 2011

Next up in our series of video interviews from MEF Americas 2011, Rob of UNTETHER .tv speaks to Tom Daly, Director of Mobile and Search, Global Connections for Coca Cola. In this short but sweet chat, Tom describes how mobile has essentially been a part of Coca Cola’s philosophy since the 20’s and how he sees it only becoming increasingly central in the near future. A fascinating perspective on how this super brand  is leveraging mobile to not only engage with customers but also within their own B2B value chain.

Let’s watch..