Emerging markets & the Digital Tsunami – MEFTV meets Arturo Galvan

MEFTV speaks at length to Arturo Galvan, Founder & CEO of Naranya and MEF LatAm Vice Chair. Arturo shares his views on the opportunity mobile presents in LatAm and other developing regions, and explains why the "Digital Tsunami" spells great opportunities for these emerging markets. https://www.youtube.com/watch?v=5uFkKAQZT7w 7 key points on the Digital Tsunami In the next three to five years mobile devices will help the internet grow from 25 per cent to between 85 and 100 per cent penetration Mobile devices are the vehicle that will help emerging markets achieve a higher internet … [Read more...]

Spotlight on Mobile in LatAm – Filipe Roup Rosa

As MEF gears up for the inaugural MEF Global Forum co-located with the 10th annual Meffys Awards on 14th and 15th November in San Francisco, we have invited the Board Chairs of regional Chapters to share their mobile insights. Here Filipe Roup Rosa, Business Development Director of Boku and Chair MEF Latin America discusses the vital role of mobile in the rapidly expanding South American market. Since early days in our industry, innovation was synonymous of Scandinavian and Japanese technology. In the past recent years we have witnessed a wave of companies emerging from North America and … [Read more...]

Interview: Rafael Pellon, MEF LatAm GM

Mobiletime.com - the Brazilian mobile news digest site has posted an extensive interview with MEF LatAm Geneal Manager, Rafael Pellon. In the far ranging discussion Pellon speaks on MEF, the Code of conduct for subscription services in Brazil and the challenges in implementing it, as well as the future of m-commerce in the region and globally. He also talks about the topic of privacy for mobile devices, a key issue for MEF, and discusses the unique perspective facing the South American market. Checkout the full interview (in Portuguese) on MobileTime.com. … [Read more...]

MEF LATAM M-Commerce Summit is resounding success

On the 22nd of September, MEF hosted its MEF LATAM M-Commerce Summit in Sao Paulo, Brazil. The event aimed to explore the topics of micro payments and virtual goods from the perspective of the many varied players in the market including content producers, online games companies, social networks, mobile carriers, billing aggregators, banks and credit card companies and more! Much to our delight, the gathering has already been hailed as a great success, with over 120 attendees from across the MEF membership and beyond giving a resoundingly positive response to the afternoon of panels and … [Read more...]

MEF announces the return of MEF Americas 2011 – Mobile content and Commerce

MEF has formally announced the return of its hugely popular MEF Americas 2011- Mobile Content & Commerce conference. This prestigious event is to be held on the 29-30th November 2011 in the fabulous Fontainebleu resort, Miami Beach Florida, the ideal meeting place between North & South America. This annual gathering is set to be the must-attend event of Q4 for mobile professionals from right across the mobile value chain looking to looking to do business in the Americas. Last year’s was cited as the “deal making event of the year”, and all signs point towards a repeat … [Read more...]

MEF announces inaugural LATAM Board

Mobile Entertainment Forum (MEF), the global trade body of the mobile media and entertainment industry, announced today the election results for its inaugural LATAM Board.MEF’s LATAM Chapter was launched in November 2009 to accelerate the growth of mobile media & entertainment across the region by creating dialogue between the industry and regulators, as well as driving initiatives that promote best practice and sustainable business solutions. The newly elected board was elected to a two year term and consists of industry leaders across Latin America with expertise spanning the mobile, … [Read more...]