MEF TV : Global Chair Andrew Bud at MEF Americas 2011

In the first of our interviews filmed at MEF Americas 2011: Mobile Content and Commerce recently held in Miami, MEF Global Chair and the Founder and Chief Strategy Officer for mBlox, Andrew Bud speaks to Ben Smith of Tribal Labs for MEF TV.

Andrew outlines the key themes of MEF Americas 2011’s keynotes from Nokia, Coca-Cola and Sprint on app localisation, the innovative ways of using mobile to engage with consumers, ‘the unbanked’ and mobile commerce, noting we are in the midst of a time of great innovation and disruption.

He goes on to share his thoughts on how trust, privacy and respect are common global themes and talks about the role of MEF has to play in representing all the participants across the mobile channel. Of key importance, he highlights the need for knowledge sharing between regions, particularly regarding the future of mobile payments and the complex issues involved in ensuring they are sufficiently robust to safeguard the future of mobile commerce.

Checkout MEF TV for more videos from MEF Americas, and stay tuned for featured videos coming soon.

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