Worldwide Consumer Trends: Who’s doing what on mobile?

MEF has published a handy infographic highlighting the different consumer profiles worldwide when it comes to mobile content and commerce.  South Africans are 'mad for' apps, Brazilians are the biggest spenders in 2014 and Indian consumers lead the take up of education on mobile. The data is taken from MEF's annual Global Consumer Survey , which looks at the  consumer behaviour patterns of almost 15,000 mobile media users in 15 countries across five continents, including mHealth, mobile education, banking, the apps economy and entertainment. The study, now in it's 4th year was launched …

MEF Global Consumer Survey 2014: growth economies driving mobile adoption

Global mobile content and commerce activity grew slightly from 65 to 66 per cent in 2014, fueled by strong gains in growth markets. A lack of trust remains the industry’s biggest obstacle, increasing from 30 to 34 per cent year on year Download the executive summary here MEF has published the results of its annual Global Consumer Survey at MEF Global Forum held in San Francisco this week which brought together nearly 400 global mobile leaders, the hottest start-ups and industry executives. The study now in it's 4th year is the largest ever, surveying almost 15,000 mobile media users …

MEF Africa Report: Mobile Leaders Confident of Regional Industry Expansion

First announced at the recent Africa Day in Johannesburg, MEF this week launched the second part of its three-country African Growth Market Study, which surveyed mobile business leaders in the region to deliver an industry snapshot of market confidence and key drivers for mobile content and commerce in Kenya, Nigeria and South Africa. Confidence across the continent was shown to be high with over two-thirds in Kenya (70%) and South Africa (68%) and almost all in Nigeria (93%) optimistic for  mobile content and commerce revenue growth. The three-country study provides insight into the …

MEF Americas 2010: Mobile Content and Commerce

The Definitive Event for the Mobile Media Industries across North America and LATAM9 Industry-Leading Founding Sponsors AnnouncedNovember 30 – December 1, 2010Fontainebleau Miami Beach Hotel2010 has been a growth year for mobile content and mobile commerce across the Americas – Latin America is now the world's second largest mobile market, and together with North America serves almost 1 billion customers. MEF Americas 2010: Mobile Content & Commerce will address the industry’s key business opportunities and concerns, enabling content owners, developers, brands, retailers, commerce …