MEF Connects São Paulo in pictures

Last month in Brazil, MEF hosted its largest event to date in Latin America: MEF Connects São Paulo during Tela Viva Móvel, this year supported by Mozilla, TIMWE, Digital Virgo, AVG, Terra Networks and Easy Taxi. Ricardo Bastos, MEF LatAm GM shares his impressions and photos from the evening. Almost 200 senior executives from more than 80 companies representing the mobile ecosystem in Latin America got together for a great business networking event, in an informal atmosphere. The attendees included, naturally, the four major carriers – Telefonica Vivo, Claro, TIM and Oi – a strong force in … [Read more...]

10 things you need to know about the mobile market in Brazil

With MEF Connects Sao Paulo just a week away, Ricardo Bastos, General Manager for MEF LatAm shares his top 10 things you need to know about mobile in Brazil, an essential rundown for doing business in the exciting Brazilian marketplace. 1) It’s huge! With a population of 200 Million, Brazil has 278 Million mobile phones in use, making it the 4th largest market in the world, after  China, India and the US. Its smartphone user base is estimated at 89.5 Million, the 5th largest in the world, (behind the same four and Indonesia)… and is growing at an annual rate of around 22% every year. The … [Read more...]

MEF Members elect new North and Latin America Boards

MEF, has announced the results of its 2014 North America and LatAm board elections for the 2015/2016 term.  In total ten new regional Board Directors were elected by MEF members during second annual MEF Global Forum in Silicon Valley.  Each Board member will contribute to the direction of MEF, helping the organization to champion initiatives around mobile money, consumer trust, innovation and monetization across the international ecosystem. Rick Fant, VP Planning and Ecosystems at Mozilla is elected as the new Chairman for MEF’s North American board and is joined by newly elected Co-Vice … [Read more...]

Why You Can’t Afford to Ignore LATAM’s Mobile Games Market

Ana María Yumiseva is CEO of Frecuencia Latinoamérica, the Region’s leading mobile market intelligence portal. Here she examines why the mobile gaming industry can no longer ignore one of the worlds fastest growing mobile markets, and takes a deep dive into Latin America’s enormous mobile potential. Last week Benedict Evans, Partner at Andreesson Horowitz took the stage at MEF Global Forum 2014 with a presentation entitled, Mobile is Eating the World and he couldn't be more right. Mobile is transforming the world, as we know it industry by industry at a pace never before witnessed. Let me … [Read more...]

Introducing Ricardo Bastos, MEF’s new general manager for LatAm

In August MEF appointed Ricardo Bastos as the new General Manager for the Latin America Chapter. He joins MEF as a seasoned mobile industry executive having held senior roles at Vodafone Group, Siemens as well as digital agency, Accedo Brasil. At MEF Ricardo will build on the platform that it has established as the regional hub for mobile content and commerce including its Unified Code of Conduct for Brazil, which defines guidelines for the content and promotion of all value added services (VAS) within this key mobile market. We took some time out to ask Ricardo about his experience and his … [Read more...]

MEF Connects São Paulo in Pictures

Before Brazil (and the rest of the world) descends into World Cup fever later this week, here's a look at the photo gallery from last month's networking event which took place at Gran Estanplaza in São Paulo. Supported by Digital Virgo, TIMWE and Zed Latin America, the recent MEF Connects São Paulo took place as part of Tele Viva Movel 2014. MEF Connects was a great opportunity for our LatAm Members to meet and network while focusing on the industry’s key business opportunities and concerns – enabling the mobile ecosystem to leverage the mobile device to drive customer acquisition, … [Read more...]

Emerging markets & the Digital Tsunami – MEFTV meets Arturo Galvan

MEFTV speaks at length to Arturo Galvan, Founder & CEO of Naranya and MEF LatAm Vice Chair. Arturo shares his views on the opportunity mobile presents in LatAm and other developing regions, and explains why the "Digital Tsunami" spells great opportunities for these emerging markets. 7 key points on the Digital Tsunami In the next three to five years mobile devices will help the internet grow from 25 per cent to between 85 and 100 per cent penetration Mobile devices are the vehicle that will help emerging markets achieve a higher internet … [Read more...]

MEF North America and LatAm Board Elections in Pictures

The MEF LatAm and North America elections took place during the recent MEF Global Forum in Silicon Valley as part of the pre-conference agenda. 16 new regional board directors were added to the two boards, representing the breadth and diversity of our global mobile community. The results were announced at Mozilla's SF offices, where the official MEFGF13 welcome drinks were held. Here are the full boards for each Chapter with newly elected directors shown in bold: North America Board Ron Czerny - Founder & CEO, Playphone (Chair) Sanjaya Krishna - Principal & US Digital Risk … [Read more...]

Spotlight on Mobile in LatAm – Filipe Roup Rosa

As MEF gears up for the inaugural MEF Global Forum co-located with the 10th annual Meffys Awards on 14th and 15th November in San Francisco, we have invited the Board Chairs of regional Chapters to share their mobile insights. Here Filipe Roup Rosa, Business Development Director of Boku and Chair MEF Latin America discusses the vital role of mobile in the rapidly expanding South American market. Since early days in our industry, innovation was synonymous of Scandinavian and Japanese technology. In the past recent years we have witnessed a wave of companies emerging from North America and … [Read more...]

MEF Connects Mexico proves a Runaway Success

Last week we hosted the first ever MEF Connects Mexico. CEO Rimma Perelmuter was in attendance in Mexico City and discussed the changing global mobile landscape. Opening the first ever MEF Connects Mexico at the magnificent Torre Mayor’s Piso 51 Penthouse was a real high. The feeling of anticipation and stunning setting certainly lent itself to a jubilant atmosphere. I had a feeling of déjà vu, having recently launched MEF Africa surrounded by Cape Town’s breath-taking Table Mountain, here we were once again bringing together the mobile content and commerce industry – this time overlooking … [Read more...]

mPayments in LatAm: regulating the virtual gold rush

Rafael Pellon, General Manager of MEF LatAm and partner of FAS Attorneys at Law, discusses the role of regulation in m-commerce in the Latin American Market Given the many new payment methods coming out every week in the industry press, usually employing a different technology ranging from the simple (and effective) SMS to the increasingly sophisticated apps in smartphones, it would appear that the mPayment trend is here to stay. Pity the end user of mobile services, the average consumer, who is becoming increasingly lost among the many acronyms that frequently accompany every new service … [Read more...]

Mexico, a country of Smartphones

Jorge Basurto is the General Manager for MEF Mexico, working as part of the MEF LatAm Chapter. Ahead of the first-ever MEF Connects Mexico on 14th August, Jorge talks about the mobile market in Mexico, and explores how the country has embraced the smartphone and what makes it such a unique and exciting place to do business. According to the market intelligence agency, The Competitive Intelligence Unit - Mexican mobile phone preferences are migrating to Smartphones, whose penetration in the first quarter of 2013 is 25.94% (with 26.36 million devices), this same consulting firm indicates that … [Read more...]

Save the Date – MEF Connects México – 14th August

MEF LatAm has announced  the first ever MEF Connects México - an evening of knowledge sharing and networking event taking place in Mexico City next month. Set to be held in the luxurious Club Piso 51 atop the city's tallest skyscraper, the Torre Mayor, guests from across LatAm's mobile ecosystem will gather to exchange knowledge, ideas and business cards, while taking in the spectacular views of not one, but two volcanoes! MEF Connects events are a well established feature of our global calendar, and we have previously held similar gatherings all over the world, including London, Sao … [Read more...]

M-Commerce in LatAm – the challenges and opportunities, Filipe Roup Rosa

Filipe Roup Rosa, MEF LatAm Chair and Business Director of Latin America for Boku, takes a look at the future of m-commerce in LatAm, and the crucial role MEF has to play in the region. About ten years ago the mobile device was primarily used for voice calls and text messages. We have seen the industry rapidly evolve to a point where mobile devices are no longer just an occasional communication tool, but a form of expression, personality and socialization. This customization was facilitated in large part by the explosion of mobile content such as ringtones, wallpapers and games. The … [Read more...]

New Leadership in MEF North and Latin America

MEF  has announced the results of its 2012 North and Latin America board elections. The elections took place at the international trade association’s regional AGMs held in Miami as part of the third annual MEF Americas 2012, where over 160 senior mobile executives from across North and Latin America’s mobile ecosystems gathered and the inaugural Battle of the Start-ups competition in association Red Herring also took place. Ron Czerny, CEO of Playphone, who previously chaired MEF’s LatAm Chapter, was elected North America Chair by the new Board and Filipe Roup Rosa, Business Development … [Read more...]

Register for MEF Americas 2012 with Early Bird discount

Registration is open for the 3rd annual MEF Americas 2012 which returns to Miami on 3rd – 5th December. Register now to take advantage of the special Early Bird discount rate available until October 31st ($499 for members, $699 for non members).MEF Americas: Mobile Content & Commerce is the essential cross-border event for thought leaders and deal makers from across North & Latin America’s mobile content and commerce ecosystems. The exclusive two-day event focuses on the changing mobile landscape and new opportunities and challenges in both regions and beyond. OpenMarket is this year’s … [Read more...]

Interview: Rafael Pellon, MEF LatAm GM - the Brazilian mobile news digest site has posted an extensive interview with MEF LatAm Geneal Manager, Rafael Pellon. In the far ranging discussion Pellon speaks on MEF, the Code of conduct for subscription services in Brazil and the challenges in implementing it, as well as the future of m-commerce in the region and globally. He also talks about the topic of privacy for mobile devices, a key issue for MEF, and discusses the unique perspective facing the South American market. Checkout the full interview (in Portuguese) on … [Read more...]

MEF Americas 2011 in Pictures

We've talked a lot about MEF's annual mobile content and commerce gathering MEF Americas 2011 over recent months, and with good reason. Not only was it a hugely successful event with keynotes from the likes of Nokia, Sprint and Coca-Cola, and delegates representing both North America and LatAm from across the value chain - it was also set amid the fabulous Fontainebleau resort, Miami beach, which was definitely a canny choice of venue judging by these fantastic snaps. Enjoy this year's MEF Americas photo gallery - and let us know if you were there in the comments! … [Read more...]

Join the MEF AGMs and Board Elections for the Americas in Miami

MEF Americas 2011: Mobile Content & Commerce, to be held in Miami at the end of the month isn't all about exciting keynotes and fantastic speakers. It's also not just about relaxing in the splendour of the luxurious Fontainebleu resort while waiting for the next fantastic keynote to begin. No before all that, before the essential gathering has even kicked off properly, another event of huge importance occurs, the MEF LatAm AGM & Elections. The North America AGM & Elections are held the following evening, both represent a significant opportunity for MEF members. As you will know, … [Read more...]

MEF LATAM M-Commerce Summit is resounding success

On the 22nd of September, MEF hosted its MEF LATAM M-Commerce Summit in Sao Paulo, Brazil. The event aimed to explore the topics of micro payments and virtual goods from the perspective of the many varied players in the market including content producers, online games companies, social networks, mobile carriers, billing aggregators, banks and credit card companies and more! Much to our delight, the gathering has already been hailed as a great success, with over 120 attendees from across the MEF membership and beyond giving a resoundingly positive response to the afternoon of panels and … [Read more...]