A wakeup call for the app economy – mobile consumers want privacy

MEF Global chairman, Andrew Bud talks privacy and consumer trust, and why both will be crucial in sustaining the future app economy. User data has fueled the growth of apps in the mobile economy. Instead of buying digital goods, we are increasingly exchanging them for our personal information, such as our names, email addresses, browsing preferences, location and much more.  There is absolutely nothing wrong with this model but the long term viability of it depends on all parties coming together to ensure transparency across the value-exchange. That’s why MEF has recently launched its …

Guest Blog – Privacy vs. Data & Building Consumer – Gary Schwartz

The way we define the term privacy is subjective. In the US, we police privacy based on a very broad definition under Section 5 of the Federal Trade Commission Act that prohibits “unfair or deceptive acts or practices in or affecting commerce.” The devil is in the policy details. If the news headlines over the past few months are any indication, we are mighty confused with what to call private and what to call public, what to sanction and what not to sanction. How can we start to solve small-screen privacy when we have not solved our digital angst on the desktop? Jules Polonetsky, …