Fast Shopper, Slow Store – Full chapter excerpt

From Best Buy to Borders, retail stores are closing their doors forever: the shop has lost its connection to its shopper. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals.  Fast Shopper, Slow Store, the latest book from MEF North America Chairman Gary Schwartz, is about what companies can do to build the mobile tools necessary to re-establish a relationship with their mobile consumer. In this excerpt, Gary examines how the US political horse race mirrors retail activities in attracting consumers, and how any … [Read more...]