Six Essential Insights into the Indonesian App Market

Josh Fenn, Senior Marketing Manager at internet giant & MEF Member Baidu, shares his six tips for understanding the burgeoning mobile applications market in Indonesia, as well as a wealth of data from the MoboMarket Android App store, which boasts 4 million monthly active users in Indonesia. With a population of over 250 million people, Indonesia is an increasingly important market for mobile developers. But it’s difficult to know the most effective way to reach Indonesian users unless you can get an inside peek into how people there are searching for, downloading and updating …

Up close with the Giants – MEFTV interviews Baidu and LINE

Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where  members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. One of the highlights was an engaging debate on the insider strategies of global giants operating in emerging markets. Here MEFTV speaks with two of the panellists, Chinese internet giant Baidu and communications platform LINE to hear their thoughts on the day’s discussions and gain insights into their strategies for providing services to diverse and challenging …

Meffys Spotlight – Pollen VC

With the 12th annual Meffys, supported by F-Secure, open for entries and set to return to London, we are taking a look at some of last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their win. The deadline for entries is 17th July so if you haven't started your entry, get moving! This week, we speak to Pollen VC, 2014's winner of the Monetization and Engagement award, and CEO & Founder, Martin Macmillan. What did Pollen VC win a Meffy for? Pollen VC won the Meffy for Monetization and Engagement. We help mobile developers …

Meffys Spotlight – Smart e-Money

The 12th annual Meffys, supported by F-Secure, is open for entries and will return to London this Autumn after 2 year in the States. We've been asking last year’s winners  what winning a Meffy meant to them and what they’ve been up to since. This week, we're talking to 2014's winner of the Mobile Money Category -  Smart e-Money, Inc. Vice President and Head, Angelito M. Villanueva. What did Smart e-Money win a Meffy for? Smart e-Money, Inc. (‘SMI’) won in the Mobile Money Category for its quick deployment of Mobile Cash Transfer Program (‘MCTP’). "Since winning the Meffys last year, SMI …

Meffys Spotlight – GoMetro

The 12th annual Meffys, supported by F-Secure, is open for entries and return to London this Autumn. Continuing our spotlight series we speak to last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their win. This week, we catch up with GoMetro, the winner of the Innovation in a Growth Market Award (this year called the Innovation in a Mobile First Market). GoMetro Founder Justin Coetzee shares what's in store for the business next. What did Go Metro win a Meffy for? GoMetro won the MEF 2014 award for Innovation in a Growth …

Meffys Spotlight – The Wireless Registry

With the 12th annual Meffys, supported by F-Secure, open for entries and set to return to London, we are taking a look at some of last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their win. This week, 2014's winner of the prestigious Consumer Trust Award - The Wireless Registry fill us in on their year so far, with CEO, Patrick Parodi. What did The Wireless Registry win a Meffy for? In collaboration with The Future of Privacy Forum, The Wireless Registry has created the first universal opt-out for Mobile Locations …

Mobile Convention London: Privacy and trust key to mobile success

At the recent Mobile Convention London, the first London based edition of the established Mobile Convention series (previously held in Amsterdam and Brussels) delegates from across the mobile tech industry heard from a range of visionary speakers on mobile engagement strategies. Amongst the many lessons, one stood out in particular: technology shouldn't be prioritised over user experience, engagement, privacy and trust. For technology and gadgets to be successful, developers need to consider their UX and find a way to win trust from their users. Here, Erik Eggens of CM Telecom shares his …

MEF Meets the members @MWC 2015

Every year at MWC in Barcelona, we visit as many of our exhibiting members as possible to catch up with their latest news and announcements, get their views on how the mobile ecosystem has evolved in the past year, and where they see it going in the future. This week meet three companies from across our diverse global membership, Perform Group, CLX Networks  and mBlox. Perform Group - Dan Price, Mobile Distribution Director, Africa CLX Networks - Kristian Mannik, CEO & Co-founder mBlox - Tom Cotney, CEO & Rob Malcolm, SVP Commercial Operations Stay tuned …

MEF Meets the members @MWC 2015

MWC in Barcelona gives us an opportunity to meet many of our exhibiting members, and to catch up with their latest news and announcements, get their views on how the mobile ecosystem has evolved in the past year, and where they see it going in the future. Meet three more companies from across our diverse global membership, Softonic, InMobi and Smaato. Softonic - Alex Rios, Partner Service Director InMobi - Chris Davies, General Counsel, Head of Privacy Smaato - Ragnar Kruse, CEO & Co-Founder Stay tuned for more MEFTV interviews from members at MWC in the …

MEF Meets the members @MWC 2015

Every year at MWC in Barcelona, we visit as many of our exhibiting members as possible to catch up with their latest news and announcements, get their views on how the mobile ecosystem has evolved in the past year, and where they see it going in the future. We'll be hearing more from them throughout the coming weeks, to kick us off, meet three companies from across our diverse global membership, CM Telecom, Neomobile and InternetQ. CM Telecom - Hodny Benazi, General Manager Neomobile - Gianluca D'Agostino, CEO, Co-founder InternetQ - Colin Miles, VP Sales, Corporate …

Meffys 2014 – All the Nominees and Winners

Last month MEFTV met the Meffys 2014 nominees and winners at the 11th Annual Awards Gala Dinner in San Francisco as part of MEF Global Forum 2014. Watch backstage interviews with all of the winners below. You can also check out all of the finalists – it’s a fantastic round-up of the best in mobile content and commerce from around the world in 2014. The Winners Mobile Education - Wikimedia Foundation > [youtube:http://www.youtube.com/watch?v=-t-S7EFPasw&feature=share&list=PLRqxWUlaeOT44_rxTLex3OHGw2vQPUXmx&w=600&align=right]mHealth - Eko Devices > Big Data …

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Meffys Winner Spotlight – Brandtone

With our international panel of Judges now sorting through the avalanche of submissions for Meffys 2014 (thanks to all our entrants!) we continue our series looking at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content & commerce awards. This week, we catch up with Brandtone - winner of the Brand on Mobile Award for their groundbreaking Pepsico Credito Para Torcida campaign in Brazil, with CEO Donald Fitzmaurice. What did Brandtone win a Meffy for? It was fantastic for us to win a Meffy award last …

Meffys Winner Spotlight – NQ Mobile

With the Meffys 2014 open for entries, (just 10 days left to enter!) we are taking a look at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content & commerce awards. This week, we catch up with NQ Mobile - winner of the Consumer Trust Award, which recognises the efforts of companies creating a more trusted environment and experience on mobile for consumers. Gavin Kim, President, International & Chief Commercial Officer shares what's been happening for NQ since last year's Meffys in San Francisco. What …

Meffys Winner Spotlight – Tile

With the Meffys 2014 open for entries, we are taking a look at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content & commerce awards. This week, we catch up with Life Tools App Award winner Tile, who wowed judges with their amazing location tracking technology, with Nick Evans, founder & CEO. What did Tile win a Meffy for? Tile won 2013 Meffys for Life Tools App, which celebrates apps that provide tools to enhance and simplify consumers’ lives. Why do you think the judges picked your entry? At …

Podcast: the 3rd Annual MEF Consumer Trust Summit

Earlier this month we held our 3rd Annual Consumer Trust Summit, co-hosted by MEF members Dentons. In the shadow of the Washington Monument experts from the app community assembled alongside regulators from the US and Europe. The question on everyone’s lips wasn’t "is privacy and building trust still important?", rather, twelve months on from the Snowden revelations it was: "how can we speed up the process?" Simon Bates, MEF Senior Advisor for Policy & Initiatives, shares his impressions. Simon Rice of the UK’s Information Commissioner’s Office was on hand to provide the EU …

Meffys Winner Spotlight – Fortumo

With the Meffys 2014 open for entries, we are taking a look at some of last year's winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their success in the international mobile content & commerce awards. This week, we check in with Innovation for Business Model Award winner Fortumo and Jacob Hauskens, VP of Sales & Business Development. What did Fortumo win a Meffy for? Fortumo won the Meffy last year for our innovative business model Android app distribution. We’re helping app developers with billing and publishing in dozens of …

Meffys Winner Spotlight – SwiftKey

With the Meffys 2014 open for entries, we are taking a look at some of last year's winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their success in the international mobile content & commerce awards. This week, Innovation in Mobile Apps Award winner SwiftKey, best known for their  'mind-reading' touchscreen keyboard apps, fill us in on their busy year so far. What did SwiftKey win a Meffy for? Founded in London in 2008, SwiftKey specializes in building technology that makes it easy for everyone to create and communicate on …

Exploring the next generation of mobile privacy policy

A lack of trust is the number one reason why consumers aren’t buying more with their mobiles. Last week, in Washington DC, MEF Members, co hosts Dentons and a collection of US and European regulators, app developers and industry experts gathered at the 3rd Annual MEF Consumer Trust Summit to discuss the latest developments in the business critical issue of Consumer Trust, and how the greatest barrier to m-commerce can be responsibly overcome. We'll bring you full coverage of the day next week here on the MEF Minute in the form of a series of podcasts recorded live at the event, so you can …

The 11th Annual Meffys Is Open!

It’s that time of year again, the official launch of the 11th annual Meffys – MEF’s global awards for mobile content and commerce.  Last year saw entries from over 25 countries from across the mobile ecosystem. The final will again take place on the world technology and investment stage in San Francisco as part of MEF’s Global Forum (17th – 19th November). We take a look at the new categories for 2014 and what the judges are looking for As the mobile opportunity has shifted in to an era of mobile 3.0 and has grown to meet the demand for more mobile services from new vertical sectors, so the …

Disruption and Innovation in mobile – an expert panel’s view

Steven Ambrose, CEO of Strategy Worx Consulting, reflects on how new mobile technologies have disrupted business models, market economies and even human society. A useful starting point for MEF’s latest webinar - on disruption and innovation in the mobile market – was to look at it from the perspective of challengers versus incumbents. Most of us work either for one of the 800lb gorillas - large mobile networks or handset manufacturers, for example – or, conversely, a young start-up that’s looking to challenge the dominance of these major players. From there, a number of questions emerge. …