5 Minutes with… Humley

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Michael Tomlins, CEO, introduces Infomedia Group subsidiary,  Humley. What does your company do? Humley develops solutions designed to deploy diverse mobile context and apply real time Big Data to deliver improved consumer engagement and retention for content providers, OEM’s, and Operators. We curate highly targeted communication on behalf of our partners to cultivate an intimate customer journey and thereby deliver deeper value to the end …

5 Minutes with… Crazy4Media

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Tom Horsey Founder & CEO introduces Crazy4media. What is Crazy4Media? Crazy4Media is a group of four specialist digital media companies, comprising of C4M Online (dedicated to the monetization of online advertising inventory for publishers), C4M Mobile (specialized in mobile entertainment and billing solutions), C4M Marketing (Social Media & SEM experts, focusing on performance marketing campaigns for e-commerce clients), and C4M Software …

5 Minutes with… Loviit

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Marcel Vaschauner, CEO & Founder of Loviit, a mobile payments solution from Buongiorno. What does Loviit do? Loviit is a new solution for mobile payment and financing covering all services around the payment chain, guaranteeing a weekly payout. With only one integration and one agreement our customers have all payment options ready to start business internationally. In addition, we offer hire purchase to our merchants’ consumers and are …

5 minutes with…Novatti

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Peter Cook, founder and the CEO of Novatti introduces the mobile payments specialists. What does Novatti do? Novatti creates and delivers innovative payment solutions to a global base of Tier 1 and smaller service providers and start-ups.  With our multi-services payments platform, Novatti enables telecoms, banking and alternative network service providers to extend their product portfolio – taking robust, integrated new payments services to market …

5 minutes with…Terragon Group

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Elo Umeh, CEO & Founder, introduces Africa based digital media company, Terragon Group. What does Terragon Group do? Terragon Group is a leading digital media company focused on Africa, with presence in Nigeria, Ghana, Kenya, South Africa and India. The Group is made up of three independent but convergent business units that focuses on different aspects of the digital media sphere. The businesses are Terragon Limited (TL), an Access and …

5 minutes with… Basebone

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Michael Holmqvist, CEO introduces UK based mobile media & tech company, Basebone. What is Basebone? Basebone is a fast growing Mobile Media and Technology Company, headquartered in London with offices in 3 countries. The group is today active in 10 countries across 4 continents and we are constantly looking out for new opportunities. Our strength is our people. We are a diverse team from different cultures and backgrounds, but we all share a …

5 minutes with… Nazara Technologies

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Nitish Mittersain CEO and Founder, introduces mobile games publisher and developer, Nazara Technologies. What does Nazara do? Nazara is a games publisher and developer focused on emerging markets such as India, Middle East, Africa and South East Asia. Having worked for many years in a low arpu, mass volume market such as India, we are well placed to understand the needs of the consumer in emerging markets and therefore we are focused strongly …

5 minutes with… Psonar

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Martin Rigby, CEO, introduces music streaming service Psonar. What does Psonar do? Psonar is an on-demand streaming music service, optimised for mobile, that lets people listen to music on a pay-as-you-go (we call that ‘Pay Per Play’) basis without ads or interruptions. There are millions of people worldwide who want access to streaming music on mobile but don’t have bank accounts or credit cards and can’t afford $120 per annum.  Psonar Pay Per …

5 minutes with… RealNetworks Mobile Entertainment

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Max Pellegrini, President of Mobile Entertainment at RealNetworks and MEF North America Board member introduces their Mobile Entertainment Division. What does RealNetworks’ Mobile Entertainment division do? RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use. The Mobile Entertainment division at RealNetworks is committed to these core goals and is …

5 minutes with… Fortytwo Marketing

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Elken Calleja, Head of Marketing introduces Fortytwo Marketing. What does Fortytwo Marketing  do? Fortytwo Marketing is in itself a start-up that was launched in 2013. Nevertheless since its inception it has taken over Messito, a bulk SMS marketing platform, to enhance it with new features and re-launch it into the market as an easy, cost-effective and intuitive tool for customers around the globe. Messito isn’t a new player in the mobile messaging …

5 minutes with… Ensygnia

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Richard H Harris, Chief Executive and Co-founder of Ensygnia talks about their unique mobile payments system; MEFTV spoke to Richard at length about their business at MWC earlier this year. . What does Ensygnia do? Our Onescan app and platform enables mobile payments online, in-store and on-the-go and has applications for log-in, authentication and mobile identity. In the payments world it allows customers and prospects to typically go from …

5 minutes with… SLA Mobile

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Amelia Power, Head of Sales and Marketing introduces SLA Mobile and their take on the global mobile industry today. What does SLA Mobile do? We are a mobile solutions company. We create managed service solutions that help mobile operators leverage the API Economy so they can engage with their customers and monetise their network and data assets. Our highly experienced solutions teams collaborate with our clients to evaluate what they are trying to …

5 minutes with… MyOrder

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Michael Dooijes, Executive Director and Head of Strategy & Innovation at Rabobank Group and CEO of MyOrder talks about their innovative mobile payments mechanism.What does MyOrder do?MyOrder is a mobile app for consumers and an m-commerce platform for merchants. It takes the hassle out of shopping for consumers, and enables the merchant to give a more personal service to his customer. Consumers use MyOrder to save time and make their shopping …

5 minutes with… MT2

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Naji Bouhabib, CEO, introduces Middle East Based VAS provider Mobile Technology Tomorrow – MT2 What does MT2 do? Mobile Technology Tomorrow (MT2) is a leading Value Added Service Provider and is seamlessly integrated into the telcos and digital ecosystem as a preferred partner in the MENA region. It was recognised at the Telecom Review Summit Award 2013 for Best Mobile Application Developer, and in 2012 MT2 signed an MOU with Qualcomm. MT2's …

5 minutes with … Vserv.mobi

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Ashay Padwal, CTO & co-founder introduces mobile ad exchange vserv.mobi, and be sure to check out the MEFTV interview with Ashay recorded at Appsworld Europe. What does Vserv.mobi do? Vserv.mobi is an Award Winning Mobile Advertising Exchange across Emerging Markets, that maximises value of mobile media for advertisers, developers, publishers and telecom operators. Powered by the award winning AudiencePro™ and AppWrapper™ platforms, …

5 minutes with… Evidon

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Damian Scragg, Managing Director for EMEA, introduces marketing intelligence company Evidon. What does Evidon do? Evidon is a marketing intelligence company that grows businesses by giving them insight into a part of the marketplace they’ve never been able to see before—the value and risk that comes with the widespread deployment of marketing technologies across the web. Powered by Ghostery® data derived from 10 million opt-in “GhostRank” users, …

5 minutes with… Spinlet

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week CEO and MEF Africa Steering Committee member Neil Schwartzman introduces Spinlet. What does Spinlet do? Spinlet is Africa's premier digital music distribution service. The free Spinlet app allows artist's to monetize and digitally distribute their music in over 180+ countries. Spinlet also provides music lovers, worldwide access to thousands and thousands of African and international songs on their Blackberry, Android, Nokia Asha - and soon to be …

5 minutes with… TIMWE

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Co-Founder and Managing Partner Ricardo Carvalho introduces TIMWE What does TIMWE do? TIMWE is a global provider of mobile monetization solutions, focused on mobile marketing, mobile entertainment and mobile money (mobile payments). We operate in over 75 markets from five continents, managed through our 26 offices, where we develop mobile monetisation projects for carriers, brands, governments and governmental entities, NGOs, media groups and the …

5 minutes with… Kaspersky Lab

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. In the second of our profiles this week, Kirill Zelenski, Global Business Development Director, Mobile;  introduces Kaspersky Lab. What does Kaspersky Lab do? Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. Throughout its more than 16-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for both desktop and mobile endpoints to large enterprises, SMBs …

5 Minutes with… GfK

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week we meet Ryan Garner, Research Director at GfK. What does GfK do? We are a global market research company that provides data on what consumers are buying and insight into the mind of the customer. I specialise in digital and technology markets and work with mobile handset manufacturers, network operators, consumer electronics firms and Internet companies. When did GfK launch and what growth have you seen? We’ve been around since the …