An "Apptastic" London Event

MIG CEO Barry Houlihan welcomed everyone to a private screening room in the Charlotte Street hotel for “Apptastic” the first joint MEF/MIG London event held on 17 November. “It IS possible to have a great user experience on the small screen,” enthused Houlihan, before going on to underline the importance of having a mobile app strategy based on “Discovery and which platforms to use; features and which devices to target; and delivering a great user experience.”Suhail Bhat, MEF Policy & Initiative Director, set the scene by speaking briefly about applications from the perspective of MEF’s …

MEF Connects Cape Town 2010: “Local is lekker”

Last year’s MEF event boasted a view of the impressive new Green Point stadium which hosted the opening World Cup game in June. This year’s venue offered an alternative yet intrinsically Capetonian view – Clifton’s 4th beach – to welcome MEF members and guests to the Mira Networks-hosted MEF Connects event held in Cape Town on 10 November.Emma Kaye, MEF EMEA board director, welcomed guests and thanked Mira Networks for sponsoring the second annual gathering in Cape Town. Gerrit Jan Konijnenberg, MEF EMEA Chairman, then confirmed the ‘tradition’ of local events would be maintained with the …

MEF Americas 2010: Mobile Content and Commerce

The Definitive Event for the Mobile Media Industries across North America and LATAM9 Industry-Leading Founding Sponsors AnnouncedNovember 30 – December 1, 2010Fontainebleau Miami Beach Hotel2010 has been a growth year for mobile content and mobile commerce across the Americas – Latin America is now the world's second largest mobile market, and together with North America serves almost 1 billion customers. MEF Americas 2010: Mobile Content & Commerce will address the industry’s key business opportunities and concerns, enabling content owners, developers, brands, retailers, commerce …

M-Commerce in SE Asia: Understanding the opportunities of today and tomorrow

Interested in the mobile media market in SE Asia? Thinking about expanding your mobile entertainment product into the area? Want to find out the rising trends and how to tap into the potential of the market?Join MEF’s webinar on Wednesday 25 August and gain insight into the m-commerce opportunities available in the SE Asia mobile media market. The mobile device combines an innovative payment platform with the power to fuel impluse purchasing and is changing the way consumers pay for content, goods and services. The panel is made up of brands with real experience in the market, including Maxis, …

MEF & Qtel Launch Middle East Office as 2010 World Cup kicks off

(l-r): Gerrit Jan Konijnenberg (MEF EMEA Chairman), Dr Tidu Maini (QSTP Chairman) and Dr Nasser Marafih (CEO of the Qtel Group).Qatar is bidding for the 2022 World Cup: each stadium will be fully air-conditioned to counter the searing 40+ degree heat of their summer months, and once the tournament is over the constructions will be dismantled and exported to Africa as part of their legacy commitment.Such determination and ingenuity are qualities much in evidence as Qatar pursues its transformation into a knowledge-based economy. On 15 June, Qtel Group celebrated the co-founding of the MEF …

MEF announces inaugural LATAM Board

Mobile Entertainment Forum (MEF), the global trade body of the mobile media and entertainment industry, announced today the election results for its inaugural LATAM Board.MEF’s LATAM Chapter was launched in November 2009 to accelerate the growth of mobile media & entertainment across the region by creating dialogue between the industry and regulators, as well as driving initiatives that promote best practice and sustainable business solutions. The newly elected board was elected to a two year term and consists of industry leaders across Latin America with expertise spanning the mobile, …

Mobile Entertainment & Media Industry’s Global Awards 2010 ‘Meffys’ open for entries

The 7th Mobile Entertainment Awards, known as the ‘Meffys’, are now open for entries. The Meffys span the entire mobile entertainment & media industry, from apps to social media. As the industry’s recognised global benchmark for measuring success and rewarding innovation, the Meffys honour the most influential players from around the world. Entries will be judged by leading journalists, analysts and VCs. The winners will be announced at a Gala dinner attended by the industry's most influential players on the evening before MeM on 21st June at The Grand Connaught Rooms in the famous Covent …

Mobile Entertainment Forum’s fourth Business Confidence Index suggests economic recovery and growth

Mobile Entertainment Forum’s (MEF) fourth Business Confidence Index (BCI), compiled by KPMG, points to signs of recovery and a clear trajectory of revenue growth of 28% for the coming year.The latest BCI survey of the MEF Membership, representative of the whole mobile media entertainment value chain, demonstrates a fourth consecutive growth prediction since January 2009 and a clear trend that the industry consistently projects growth in the region of 25-35% for the next 12 months.Andrew Bud, the Global Chair of MEF commented: “Our industry has faced a difficult period, but these latest …

MEF releases its Top Ten Mobile Media Trends for 2010

The year 2009 was a turbulent one for the global economy. However, the mobile industry has weathered the storm remarkably well, as MEF’s quarterly Business Confidence Index (BCI) has shown. In the last BCI, the global mobile media industry predicted growth of 33% in the next year; although MEF believes that the industry has the potential to beat this projection.This time last year, MEF made a number of predictions that came to fruition in 2009. It predicted that mobile applications would emerge as a content category in their own right and with more than 24 application stores now launched and …