While dismissive of the wisdom in charging extra for content by simply delivering it to mobile devices, he is excited about the possibilities for mobile in supporting the facilitation of additional revenue streams for content, citing the purchase of onscreen items in TV shows as an example;
“Originally the thought process was all around ‘the screen’…now the business model has moved from the screen to a second device, so if you’re watching a show with an i-Phone, the i-Phone or the tablet becomes the transactional device – I think that’s the third revenue stream for television.”
While he concedes that form is important, and a degree of tailoring is useful in ensuring a smooth user experience, Neil argues that the whole first/second screen debate is something of a red herring and that the technology being deployed is largely irrelevant when the focus should be on providing quality content, and providing it wholeheartedly wherever you choose to do so.
“The internet is the ultimate in unregulated markets, & it’s the ultimate in zero/marginal cost of distribution… now is the time to be decisive and have confidence… if you produce high quality content, you have to believe someone will be prepared to pay for it”.
Click below to listen to the frank interview in full on the 361 Degrees podcast.
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Via Wireless Worker
Image: Variety.com
This is brilliant! Neil is a true industry expert.