MEF Global Webinar Series

With speakers from the UK VAS Regulator PhonepayPlus, MEF members Silverstreet and KPMG, the recent MEF Asia Webinar sought to explore whether pre-emptive positive action by the industry is the best form of defence against reputational harm, and what form such action might take. The recording and slide deck is available to download now from the MEF website. MEF North Americas also hosted a fascinating webinar exploring the phenomenon of Patent Trolls and Patent issues within the Mobile ecosystem. Moderated by MEF North America Chair Gary Schwartz, the North America webinar was led by guest … [Read more...]

Fast Shopper, Slow Store – Full chapter excerpt

From Best Buy to Borders, retail stores are closing their doors forever: the shop has lost its connection to its shopper. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals.  Fast Shopper, Slow Store, the latest book from MEF North America Chairman Gary Schwartz, is about what companies can do to build the mobile tools necessary to re-establish a relationship with their mobile consumer. In this excerpt, Gary examines how the US political horse race mirrors retail activities in attracting consumers, and how any … [Read more...]

Guest Blog – Privacy vs. Data & Building Consumer – Gary Schwartz

The way we define the term privacy is subjective. In the US, we police privacy based on a very broad definition under Section 5 of the Federal Trade Commission Act that prohibits “unfair or deceptive acts or practices in or affecting commerce.” The devil is in the policy details. If the news headlines over the past few months are any indication, we are mighty confused with what to call private and what to call public, what to sanction and what not to sanction. How can we start to solve small-screen privacy when we have not solved our digital angst on the desktop? Jules Polonetsky, … [Read more...]