Bluetooth Low Energy – at the intersection of retail, marketing and payments

The mobile payment ecosystem is characteristically fragmented with a host of different options that are vying for consumer attention as the technologies and services based on them progress toward maturity. NFC, Direct Operator Billing and Bluetooth Low Energy all have their strengths as transactional platforms whether that’s peer-to-peer, in-store or online and they all have a common goal: convenient, frictionless payments. Arguably, the focus on convenience hasn’t yet led to wholesale consumer adoption so stakeholders are keen to take a broader approach that focuses on making mobile … [Read more...]

The Continued Rise of Digital Publishing [Infographic]

The onward march of mobile and tablet as an engagement channel means that publishers are radically rethinking their strategies to grow customer bases and advertising opportunities. Consider this; globally there are 502,000 tablets sold every day and 370,000 births, and there are various predictions around the exponential growth of tablet sales throughout 2014.  Here's an interesting look at some of the numbers from publishing brands from independent mobile marketing agency,  Yodel Mobile . Seen or created an informative mobile infographic? Let us know. … [Read more...]

10 things you need to know about mobile marketing

eMarketer estimates that mobile ad-spend will increase to almost $37 billion in 2016 on smartphones and tablets, up from $8.4 billion in 2012, (display and search). Here, Phalgun Raju, VP & GM for India, Southeast Asia, Hong Kong & Taiwan at InMobi provides 10 things that you need to know about mobile marketing. 1. Smartphone shipments will pass 1 billion by 2014 According to IDC smartphone shipments are expected to pass 1 billion for the first time in 2014. The smartphone and tablet brigade will out-ship PCs in 2013 by 3:1 and the ratio will grow to 5:1 by 2017. This rapid adoption … [Read more...]