[infographic] How healthcare professionals are planning in mobile transformation

As the mobile ecosystem continues to expand to capture more and more vertical sectors healthcare perhaps stands to benefit the most.  Interest in areas like remote patient monitoring with wearable devices through to managing appointments and sending out reminders can all deliver the kind of operational efficiencies that will save healthcare companies large sums of money. Its relatively early days.  Whilst most organisations acknowledge mHealth as a way to achieve these goals, many are still figuring out the ROI.  And yet in the US it is estimated that wearables could drop hospital costs by …

The Mobile Money Landscape Update

Since the last edition of MEF's Mobile Money ebulletin there have been many new milestones in the ever evolving space. Microsoft announced plans to introduce direct operator billing to all Windows 10 devices, claiming that the move will result in an 8X increase in purchases, while elsewhere Apple Pay continues its roll-out to more countries and Google announced the launch of Android Pay succeeding Google Wallet. The big difference between the two services is that AT&T, Verizon, and T-Mobile will pre-install Android Pay on phones when the service is ready later this year. Check out the …

Five Digital Health Trends That Are Reshaping Healthcare

Back in February at Mobile World Congress, much of the buzz was focussed on the Internet of Things, data, wearables and smart devices with so much of the exhibition and discussion noticeably shifted to capture the array of things that mobile now enables.  Connected cars, health bands, smartwatches – even bow-ties and cuff-links were featured on one of the many Samsung stands. As the mobile ecosystem continues to expand to include more and more vertical sectors healthcare is perhaps the sector that has the potential to deliver the most striking benefits to consumers.  This infographic from …

MEF Report reveals consumers worldwide are embracing mobile banking

MEF today released its annual Global Mobile Money report in association with Wirecard and authored by Tim Green from Mobile Money Revolution.  As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, the report reveals significant mobile money trends and explores how they are stimulating growth across the expanded mobile ecosystem. The report is completely free to download - take a look at this mini-infographic with some of the key findings: The report, based on a study of 15,000 mobile media users across 15 …

MEF Report indicates strong uptake of mHealth in growth markets

Today is World Health Day, and MEF, the Mobile Ecosystem Forum, has published its mHealth and Wearables Report 2015.  Supported by AVG Technologies, the survey canvassed 15,000 mobile consumers in 15 countries across five continents, to analyse understanding, usage and attitudes to the new technologies and apps. The report is completely free to download - take a look at this mini-infographic with some of the key findings: The survey found that adoption of health and fitness apps globally has grown year on year by more than a third, from 11 to 15 per cent of consumers worldwide confirming …

73 per cent of consumers want wearables despite low product knowledge

With wearables touted as a major trend for 2015, experiential agency Fizz, has conducted consumer research looking at people’s appetite for the technology in the UK. Britons are willing to spend £111 on a wearables, with online research proving to be the most common way people learn about the products (41 per cent opting for this method), followed by recommendations from friends and family (32 per cent) and social media reviews (23 per cent), before ultimately purchasing in-store. For these and other wearable stats, check-out the inforgraphic below. …

There are already 50 billion sensors in *things* What will the connected future look like? [Infographic]

Sitting at the confluence of Big Data, Mobile and M2M, the Internet of Things is tipped as the next mega-trend.  Could 2015 be the year that it becomes table stakes for businesses?  There are an estimated 50 billion sensors in *things* already deployed and that figure is expected to grow to two trillion in the next few years.  This infographic explores how the near-IoT-future will look from the point-of-view of field technicians. Seen or created an informative mobile infographic? Let us know. …

The Landscape of Customer Identity [Infographic]

Facebook is shown to dominate social logins online, and especially on mobile, in this study from customer identity management specialists Gigya. Over 75% of mobile logins are attributed to the social networking giant, suggesting that their renewed mobile focus is paying off. Check out the infographic below which also looks at customer identity across a range of verticals and global markets. Seen or created an informative mobile infographic? Let us know. …

Worldwide Consumer Trends: Who’s doing what on mobile?

MEF has published a handy infographic highlighting the different consumer profiles worldwide when it comes to mobile content and commerce.  South Africans are 'mad for' apps, Brazilians are the biggest spenders in 2014 and Indian consumers lead the take up of education on mobile. The data is taken from MEF's annual Global Consumer Survey , which looks at the  consumer behaviour patterns of almost 15,000 mobile media users in 15 countries across five continents, including mHealth, mobile education, banking, the apps economy and entertainment. The study, now in it's 4th year was launched …

Mobile Dominates Black Friday + Cyber Monday [Infographic]

Last week's Black Friday and Cyber Monday promised to provide a big shot to retailers who were hoping to hit record takings in the run up to Christmas.  But with an increasingly central role in how and where consumers shop, mobile is the real winner.  Take a look at IBM's Black Friday and Cyber Monday infographics below to see how the small screen fared in the online retail weekend of the year.   Page 2 - Cyber Monday > …

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The Mobile App Jungle – facts and figure [infographic]

There are 40,000 new app releases every month, 25% of which are games and 20% of all apps are only used once and never again.  That's according to app search engine provider, Knicket which looks at app user behaviour in this handy infographic - its a jungle out there.   …

Contactless payments and NFC enabled phones – driving m-commerce [Infographic]

Here's another take on the mobile payments landscape from MasterCard which explores the growth of m-commerce and how contactless payments are set to stimulate this area of the mobile ecosytem for both online and in-store transactions, setting the forecasted value of these transactions at $721 billion by 2017. Seen or created an informative mobile infographic? Let us know. …

Still top dog in mobile payments: Direct Carrier Billing [Infographic]

With all the excitement in mobile payments focusing on NFC and mobile wallets, you might be forgiven for overlooking the most popular kind of mobile payment globally - direct carrier or operator billing. In this infographic, Amdocs puts things in perspective, highlighting the dominance of the payment channel such as its 5 x conversion rate when compared to credit card billing, as well as the still huge potential for global growth within app stores and in-app purchases as well as the purchase of goods and services in the real-world at the point of sale. Update: It's been pointed out in …

Be Prepared for NFC Marketing [Infographic]

Since the announcement that the iPhone 6 and Apple Watch will be adopting the technology, all eyes are on the energised role of Near Field Communication (NFC).  Last week we found out what the industry thought of Apple's first serious foray in to the NFC mobile payments space, here, mobile marketing company Unitag bring us a guide to maxmising the potential of NFC marketing campaigns, including some useful stats on how fast the technology is predicted to spread (1.9 billion enabled handsets by 2018) and how to combine it with other technologies such as iBeacons and QR codes to bring in to play …

How Nigerians use their mobile phones [Infographic]

CoCreation Hub, Nigeria’s first "open living lab and pre-incubation space", has released this, the second in its infographic series looking at  how Nigerians use their mobiles, this time focusing on working professionals. 39.3% of the sample use their phones to access the mobile web - the most popular usage - and WhatsApp tops the list of apps with a 31.5% share of overall app usage. Seen or created an informative mobile infographic? Let us know. …

It’s a Mobile App World [Infographic]

While 82 per cent of app installs are organic, users who came from paid ad installs are 2.1 times more engaged.  That's according to a study by mobile ad tracking platform S4M, who also found that 45 percent of ad clicks fail to lead to a visit at all due to poor network speeds, unqualified traffic and "fat finger" false clicks! With just 0.12% of ad clicks leading to an install, mobile app marketers should pay attention to these and other findings, shared in the infographic below. Seen or created an informative mobile infographic? Let us know. …

Five Best Practices for B2B mobile Commerce [Infographic]

According to research by UX experts Usablenet, over half of B2B customers are using their smartphones to research products for their business.  But the ways B2B companies use mobile is also pushing the channel to become a central component in other core business activities including CRM, transactions, sales and marketing.  Check out Usablenet's five top tips to  get ahead. Seen or created an informative mobile infographic? Let us know. …

The Power of Push [Infographic]

With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages. The standout statistic is that there is an 88% higher engagement on average for push-enabled users with a retention rate nearly three times higher.  Take a look at this Localytics infographic for more insights and tips on the effective use of push notifications. Seen or created an informative mobile infographic? Let us know. …

A storm in our pockets [Infographic]

Non-card non-cash payments (which include mobile payments and coupons) are set to grow from 9.3 % of all retail transactions today to 19.6% by 2019, that's according to research by specialist payments company, Paypoint.  The same study suggests that a third of people aged 18-30 have bought goods and services via their mobiles in response to offers or advertisements and that offering consumers choice across a variety of payment channels is key to accelerating mobile payment growth.  See the infographic below: Seen or created an informative mobile infographic? Let us know. …

Is your App Sticky Enough? [Infographic]

App analytics and marketing firm, Localytics has released its latest update to its App Stickiness Index - the company measure of user engagement (specifically mining data on app use frequency).  According to the index, 20% of apps are opened just once and then abandoned, with sports apps faring particularly badly at a 23% abandonment rate. Seen or created an informative mobile infographic? Let us know. …