Bluetooth Low Energy – at the intersection of retail, marketing and payments

The mobile payment ecosystem is characteristically fragmented with a host of different options that are vying for consumer attention as the technologies and services based on them progress toward maturity. NFC, Direct Operator Billing and Bluetooth Low Energy all have their strengths as transactional platforms whether that’s peer-to-peer, in-store or online and they all have a common goal: convenient, frictionless payments. Arguably, the focus on convenience hasn’t yet led to wholesale consumer adoption so stakeholders are keen to take a broader approach that focuses on making mobile … [Read more...]

Global Mobile News Round-up – Week 20th April

Google launches Project Fi mobile phone network and ‘Mobilegeddon’ search tweak, Alibaba wants its merchants to just use smartphones, Facebook continues to make its money from mobile... and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Google launches Project Fi mobile phone network BBC Google has detailed its plan to run a mobile phone … [Read more...]