The Continued Rise of Digital Publishing [Infographic]

The onward march of mobile and tablet as an engagement channel means that publishers are radically rethinking their strategies to grow customer bases and advertising opportunities. Consider this; globally there are 502,000 tablets sold every day and 370,000 births, and there are various predictions around the exponential growth of tablet sales throughout 2014.  Here's an interesting look at some of the numbers from publishing brands from independent mobile marketing agency,  Yodel Mobile . Seen or created an informative mobile infographic? Let us know. …

10 things you need to know about mobile marketing

eMarketer estimates that mobile ad-spend will increase to almost $37 billion in 2016 on smartphones and tablets, up from $8.4 billion in 2012, (display and search). Here, Phalgun Raju, VP & GM for India, Southeast Asia, Hong Kong & Taiwan at InMobi provides 10 things that you need to know about mobile marketing. 1. Smartphone shipments will pass 1 billion by 2014 According to IDC smartphone shipments are expected to pass 1 billion for the first time in 2014. The smartphone and tablet brigade will out-ship PCs in 2013 by 3:1 and the ratio will grow to 5:1 by 2017. This rapid adoption …

5 Minutes with… JUICE Mobile

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week we meet Neil Sweeney, President & CEO of JUICE Mobile, and one of two recent additions to the MEF North America Board. What does JUICE Mobile do? JUICE Mobile is an award-winning mobile marketing and technology firm solely dedicated to growing and monetizing the mobile advertising market. The company earned recognition as Canada’s leading Adtech firm, winning Canada’s Most Promising Digital Media Company at the 2012 Digi Awards. Nectar™ is an …

5 minutes with…MassiveImpact

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO Sephi Shapira  introduces mobile advertising platform MassiveImpact. What does MassiveImpact do? We guarantee advertisers will profitably promote their products on mobile devices. This means two things; first we only work with advertisers that want to sell their products on mobile devices, we don’t work with advertisers that just want their ad to be seen or clicked on. Second, we only get paid when an actual product or service is sold, we don’t …