Tackling the barriers to mobile payments

2014 was a big year for mobile payments, Apple made its hotly anticipated move with the launch of the NFC powered Apple Pay, stimulating consumers to reach for their phones to pay for goods at the checkout.  One recent study by Boston Retail Partners estimates that 38% of large US retailers will be accepting Apple Pay by the end of 2015.   Other mobile payments platforms are beginning to catch fire too.  Direct Carrier Billing for example is poised as a highly convenient way to make payments for goods and services in the physical world. Below, Oliver Schmitz, Global Lead KAM Online Retail …

5 Minutes with… GfK

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week we meet Ryan Garner, Research Director at GfK. What does GfK do? We are a global market research company that provides data on what consumers are buying and insight into the mind of the customer. I specialise in digital and technology markets and work with mobile handset manufacturers, network operators, consumer electronics firms and Internet companies. When did GfK launch and what growth have you seen? We’ve been around since the …