It’s a paradox that even as mobile usage becomes increasingly targeted by malware and security intrusions, consumers are spending more time using their portable devices to accomplish a greater variety of activities, with younger users ever more willing to share their activity and information with marketers. Amy King, MEF member and VP of Product Marketing at marketing intelligence company Evidon, explores the opportunities and challenges the changing pace of mobile presents and outlines what businesses can do to to keep up. Last year, articles were filled with predictions that mobile devices … [Read more...]
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