How well do you know your mobile marketing cloud?

It’s a paradox that even as mobile usage becomes increasingly targeted by malware and security intrusions, consumers are spending more time using their portable devices to accomplish a greater variety of activities, with younger users ever more willing to share their activity and information with marketers. Amy King,  MEF member and VP of Product Marketing at marketing intelligence company Evidon, explores the opportunities and challenges the changing pace of mobile presents and outlines what businesses can do to to keep up. Last year, articles were filled with predictions that mobile devices … [Read more...]

5 minutes with… Evidon

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Damian Scragg, Managing Director for EMEA, introduces marketing intelligence company Evidon. What does Evidon do? Evidon is a marketing intelligence company that grows businesses by giving them insight into a part of the marketplace they’ve never been able to see before—the value and risk that comes with the widespread deployment of marketing technologies across the web. Powered by Ghostery® data derived from 10 million opt-in “GhostRank” users, … [Read more...]