How well do you know your mobile marketing cloud?

It’s a paradox that even as mobile usage becomes increasingly targeted by malware and security intrusions, consumers are spending more time using their portable devices to accomplish a greater variety of activities, with younger users ever more willing to share their activity and information with marketers. Amy King,  MEF member and VP of Product Marketing at marketing intelligence company Evidon, explores the opportunities and challenges the changing pace of mobile presents and outlines what businesses can do to to keep up. Last year, articles were filled with predictions that mobile devices … [Read more...]

5 minutes with… Evidon

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Damian Scragg, Managing Director for EMEA, introduces marketing intelligence company Evidon. What does Evidon do? Evidon is a marketing intelligence company that grows businesses by giving them insight into a part of the marketplace they’ve never been able to see before—the value and risk that comes with the widespread deployment of marketing technologies across the web. Powered by Ghostery® data derived from 10 million opt-in “GhostRank” users, … [Read more...]

New year’s resolution #1: improve your mobile experience

As we all take stock of another successful holiday season, Amy King,  MEF Member and VP of Product Marketing at marketing intelligence company Evidon  assesses the increasingly crucial role of m-commerce and shares tips on how to improve your business' mobile website and app performance. Press outlets are already proclaiming the global success of the m-commerce holiday season, which saw a 43% increase year over year. The revenue lost to poorly performing mobile websites and applications presents the greatest risk to m-commerce success but too often goes unmentioned. So as we enter the new … [Read more...]

MEF Global Board Elections 2013 in Pictures

Unable to attend this year’s Global AGM? Check out the photos from the evening where four new Directors were elected by the membership on to the MEF Global Board representing DMG Media, mBlox, Pearson and TIMWE. The Global AGM is always a great opportunity for members to get an update on MEF’s activities around the world in the last 12 months, and hear the roadmap for the year ahead. This year’s meeting was kindly hosted at MEF Member Atos‘ London offices. The EMEA board met first in the afternoon to catch-up live and debate both the Privacy in Mobile Apps and newly approved EMEA … [Read more...]

Privacy, the NSA and the Pyjama Brigade

Last week, MEF hosted its Second Annual Privacy Summit in Washington DC, where leading global privacy experts and policy makers gathered to discuss this business critical issue.  MEF’s Senior Advisor for Policy & Initiatives, Simon Bates, was there. Through a masterstroke of planning, we arranged our second annual Privacy Summit on the same day news broke of US intelligence services secretly mining consumers’ data. Privacy was in the news yet again... Washington DC provided the backdrop for the annual MEF Privacy Summit. This was no coincidence - the US and its policy-makers are … [Read more...]

The Honorable Mark Pryor joins MEF members and FTC at 2nd Mobile Privacy Summit in DC

MEF has announced the agenda for its second annual Mobile Privacy Summit, co-hosted with law firm Dentons next month  in Washington DC.  An impressive lineup of speakers has been announced  including Senate Commerce Communications, Technology, and Internet Subcommittee Chairman Mark Pryor. Others include policy-makers from the Federal Trade Commission and National Telecommunications and Information Administration, and also mobile privacy experts from Mozilla, AVG Technologies, Evidon and InMobi. The annual event is part of MEF’s Privacy in Mobile Apps Initiative and will explore different … [Read more...]