Creating Conversations in the Smartphone Era

Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT) messaging applications to communicate peer-to-peer. In contrast, the use of application-to-person (A2P) SMS messaging, the channel businesses use to engage with customers, is on the rise. The increased activity in OTT messaging …

5 minutes with… RealNetworks Mobile Entertainment

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Max Pellegrini, President of Mobile Entertainment at RealNetworks and MEF North America Board member introduces their Mobile Entertainment Division. What does RealNetworks’ Mobile Entertainment division do? RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use. The Mobile Entertainment division at RealNetworks is committed to these core goals and is …

10 reasons why companies will keep on texting: Cassio Bobsin Machado, CEO Zenvia

Every week, we ask  our members to sum up everything we need to know about a given topic in 10 easy-to-digest bites.  This week  Cassio Bobsin Machado, CEO at Brazilian SMS company, Zenvia, gives us ten reasons why SMS still endures.   Texting fever hit the world throughout the last decade, driving a new behaviour on almost every mobile user from 8 to 80.  In 2002 some 250 billion SMS were sent, meanwhile 2012 saw 6.7 trillion text messages beeping worldwide. As mobile operators figured out how to charge some bits of information for a few cents, this massive adoption created a tremendous …