Privacy is the single biggest concern for today’s mobile consumers

Consumer Experience

The consumer journey – how users experience mobile – directly reflects the adoption of mobile content and commerce. 

8. A lack of trust remains the largest single obstacle to mobile growth, nowhere more so than in China and Mexico (41% and 40% versus an average of 34%). Brazil has also seen a sharp rise in trust-related concerns among its consumers in the last 12 months (up to 36%).


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