Privacy is the single biggest concern for today’s mobile consumers

...plus ten other facts shaping the global mobile industry At next month’s MEF Global Forum (November 17th – 19th, San Francisco), we will be launching the 4th Annual MEF Global Consumer Survey which analyses the behaviours, attitudes and trends that are shaping the mobile industry from over 15,000 respondents in 15 countries. From Mexico to UAE and from Nigeria to Indonesia - here’s a sneak preview of 11 essential facts about global mobile trends from wearables & mHealth to mobile payments and The Internet of Things. All of these topics and more will be represented at MEF Global …

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Mobile Shopping 2014: the rise of the omni-consumer [infographic]

Tablet shoppers are most active from 9:00 PM until midnight with 40 per cent of tablet owners making purchases as they wind down from work.  That's according to the latest analysis from the affiliate marketing network, Tradedoubler  in its report, Mobile Shopping Research (the rise of the omniconsumer). And it seems consumers are happy to multi-task whilst watching TV with 71 per cent of tablet users and 59 per cent of mobile users using their evening down time to buy things via the mobile channel.  See the infographic below for further consumer insights in to the growing mobile shopping …

New year’s resolution #1: improve your mobile experience

As we all take stock of another successful holiday season, Amy King,  MEF Member and VP of Product Marketing at marketing intelligence company Evidon  assesses the increasingly crucial role of m-commerce and shares tips on how to improve your business' mobile website and app performance. Press outlets are already proclaiming the global success of the m-commerce holiday season, which saw a 43% increase year over year. The revenue lost to poorly performing mobile websites and applications presents the greatest risk to m-commerce success but too often goes unmentioned. So as we enter the new …

Mexico, a country of Smartphones

Jorge Basurto is the General Manager for MEF Mexico, working as part of the MEF LatAm Chapter. Ahead of the first-ever MEF Connects Mexico on 14th August, Jorge talks about the mobile market in Mexico, and explores how the country has embraced the smartphone and what makes it such a unique and exciting place to do business. According to the market intelligence agency, The Competitive Intelligence Unit - Mexican mobile phone preferences are migrating to Smartphones, whose penetration in the first quarter of 2013 is 25.94% (with 26.36 million devices), this same consulting firm indicates that …