14 stats that show why consumer trust and wearables go hand-in-hand

The wearables ecosystem continues to grow rapidly with all manner of connected devices from fitness trackers in trainers and connected eyewear and is of course buoyed by the recent launches of smartwatches from the likes of Apple and Samsung. What remains consistent is the inevitability of connected devices’ need to create and use consumer data to monetise the services that wearable hardware supports. Indeed the sustainability of this ecosystem is largely dependent on consumers sharing their personal data through the apps and services that they use. By its definition, personal data for … [Read more...]

Global Mobile News Round-up – Week 25th May

Android Pay unveiled plus all the news from Google I/O, Swatch to Launch Smartwatch with payments, 5 things we got totally wrong about FinTech, OTT threat to India voice revenues and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Android Pay is all about tokenisation, (mostly) replaces Google Wallet arstechnica On Thursday, Google officially … [Read more...]

Global Mobile News Round-up

Apple music streaming service launch, Spotify & Starbucks team up and mobile ad-blocking woes - plus all the weekly mobile news from around the world... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Apple is planning a major international launch for its new music streaming service Business Insider Apple is planning an early launch in Russia for … [Read more...]

16 stats that show how mHealth is taking shape globally

MEF’s recently published mHealth and Wearables Report 2015 which revealed the usage trends and attitudes of 15,000 mobile consumers in 15 countries, indicated that the adoption of health and fitness apps globally has grown year-on-year by more than a third, from 11 to 15 per cent.  Similarly, the use of medical apps has grown by a fifth from 8 to 10 per cent.  This is a trend that is set to push forward driven by two related factors: The growth in wearable devices and their close association with direct consumer health benefits like regular exercise and diet. The growth in the … [Read more...]

Global Mobile News Round-up – Week 27th April

12 ways mobile money can go further, Mobile ads in Mexico and on Spotify, the Apple Watch Verdict, end of the road for Secret, Google's mobile friendly algorithm and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories 12 ways mobile money can go further Guardian Establish trust: M-Pesa won the trust of the people when they came to Kenya as a brand … [Read more...]

Global Mobile News Round-up – Week 13th April

EU and Google antitrust, China leads on iOS downloads, 6% in the US plan to buy an Apple Watch and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories EU Accuses Google Of Antitrust Violations; Starts Android Probe Bloomberg The European Union escalated its four-year-old probe into Google Inc., accusing the Internet giant of abusing its dominance of … [Read more...]

73 per cent of consumers want wearables despite low product knowledge

With wearables touted as a major trend for 2015, experiential agency Fizz, has conducted consumer research looking at people’s appetite for the technology in the UK. Britons are willing to spend £111 on a wearables, with online research proving to be the most common way people learn about the products (41 per cent opting for this method), followed by recommendations from friends and family (32 per cent) and social media reviews (23 per cent), before ultimately purchasing in-store. For these and other wearable stats, check-out the inforgraphic below. … [Read more...]

Reports of Google Glass’s Death are greatly exaggerated

News of Google ending sales of its flagship wearable, Google Glass is doing the rounds. Whilst that headline may grab attention, Google insists that the move is part of the product evolution.  Here, David Levine, CEO of UK-based Computer Vision startup DigitalBridge.eu explains why the Google Glass naysayers should take stock and acknowledge the lessons behind the headline. I am perturbed and puzzled in equal doses at the virtual glee a number of mainstream blogs and sites seem to be illustrating regarding Google's announcement that Google Glass will be withdrawn from sale from January … [Read more...]

‘Wearables’ Need To Be ‘Invisibles’ – Divorcing Tech From Fashion

The Consumer Electronics Show in Las Vegas is featuring a lot of "wearables" reports Techcrunch (which all seem to be smart watches).  Here, former Financial Times journalist and publisher of influential technology blog, Silicon Valley Watcher, Tom Foremski gives us his take on the direction of this nascent market. (This article first appeared on Silicon Valley Watcher and is published here with Tom's permission) All the fuss over Apple Watch will certainly help sell a lot of watches - regular and smart. I recently started wearing a normal watch. I like the watch, not because I can look … [Read more...]

Privacy is the single biggest concern for today’s mobile consumers

...plus ten other facts shaping the global mobile industry At next month’s MEF Global Forum (November 17th – 19th, San Francisco), we will be launching the 4th Annual MEF Global Consumer Survey which analyses the behaviours, attitudes and trends that are shaping the mobile industry from over 15,000 respondents in 15 countries. From Mexico to UAE and from Nigeria to Indonesia - here’s a sneak preview of 11 essential facts about global mobile trends from wearables & mHealth to mobile payments and The Internet of Things. All of these topics and more will be represented at MEF Global … [Read more...]

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Apple’s focus on security could be the holy grail of NFC

MEF members and industry experts have all weighed in on the potential of Apple's new payment system, unveiled last month in San Francisco, and most agree that the platform with some of the biggest names in finance behind it, could be a game changer. Here, MEF Chairman Andrew Bud expands on his initial reaction, and explains what makes Apple Pay different and how the company is meeting issues around privacy and security that have curtailed NFC uptake so far. The announcement at Apple’s big event that it is launching an iPhone that is NFC enabled and Apple Pay as its go-to-market payment … [Read more...]

Can the Apple Watch wind up the wearables market?

The Apple Watch  marks the first new product from Apple under CEO Tim Cook and as Apple's track record for re-energising established markets shows, could be the product to make wearable technology commonplace. Below, MEF Chairman Andrew Bud discusses the implications it may pose for the industry, and the hurdles Apple will need to overcome to succeed. Apple’s eagerly anticipated entry in to the wearable technology market has come in the form of its Apple Watch which combines various classic mobile functions like music and messaging with health and fitness monitoring.  It tracks the … [Read more...]

CES 2014: Mobile Round up – Wearables & Tablets dominate

Last week, the world’s tech firms descended on Las Vegas for the annual Consumer Electronics Show (CES). Always a good indicator for the year ahead, the latest cutting edge technologies are typically unveiled, and 2014 didn’t disappoint with attendees wowed by the latest in curved TVs and new gaming technology plus a plethora of exciting gizmos and innovations. While the main event in the mobile event calendar remains some weeks away, mobile tech also had a strong showing at CES with two themes in particular standing out in the extensive media coverage - the explosion in wearable technology … [Read more...]