The massive and fast growing mobile market in India has attracted many major companies, investors and entrepreneurs, but the promised riches do not come without huge risk. India has over 900M mobile subscribers and still growing, second only to China. However, there are significant challenges that need to be taken into consideration when entering the market. Here Paul Palmer, VP of Global Sales at Bubbly, formerly Bubble Motion, breaks down 10 key points you need to know before jumping in at the deep end. 1) While there are 900M+ subs, mobile operators are highly fragmented There are six … [Read more...]
mefminute 