Up close with the Giants – MEFTV interviews Baidu and LINE

Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where  members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. One of the highlights was an engaging debate on the insider strategies of global giants operating in emerging markets. Here MEFTV speaks with two of the panellists, Chinese internet giant Baidu and communications platform LINE to hear their thoughts on the day’s discussions and gain insights into their strategies for providing services to diverse and challenging …

App Annie partners with MEF to highlight key growth markets for app stores

Brazil, Indonesia, Mexico, Turkey and India are the next growth markets-to-watch for players in the mobile app economy. That's according to a new joint report from App Annie and MEF which details how the mobile infrastructure and  rate of development in these countries are creating significant new opportunities for app publishers. Based on App Annie’s Intelligence data (which analyses app downloads and revenues across Google Play and the iOS app store), China is highlighted as the largest of the growth markets, as identified by MEF - its downloads growing 10% in the last year, second only …

10 things you need to know about the Indian mobile market

The massive and fast growing mobile market in India has attracted many major companies, investors and entrepreneurs, but the promised riches do not come without huge risk. India has over 900M mobile subscribers and still growing, second only to China. However, there are significant challenges that need to be taken into consideration when entering the market. Here Paul Palmer, VP of Global Sales at Bubbly, formerly Bubble Motion, breaks down 10 key points you need to know before jumping in at the deep end. 1) While there are 900M+ subs, mobile operators are highly fragmented There are six …