Every week, we ask our members to sum up everything we need to know about a given topic in 10 easy-to-digest bites. This week Cassio Bobsin Machado, CEO at Brazilian SMS company, Zenvia, gives us ten reasons why SMS still endures. Texting fever hit the world throughout the last decade, driving a new behaviour on almost every mobile user from 8 to 80. In 2002 some 250 billion SMS were sent, meanwhile 2012 saw 6.7 trillion text messages beeping worldwide. As mobile operators figured out how to charge some bits of information for a few cents, this massive adoption created a tremendous … [Read more...]
mefminute 