Waving but not paying – has Apple Pay put Weve on the ropes?

This week, mobile operator JV, Weve, announced that it was scaling back its plans to launch and support its mobile wallet just as Apple prepares to move in to the NFC enabled, wave and pay market with its iPhone 6 and Apple Pay.  With iPhones accounting for roughly one third of the UK smartphone users the move drastically reduces Weve's addressable market which the Centre for Economics and Business Research forecasts will be worth £14.2bn in 2018. Perhaps operators will focus their efforts on Android smartphones, yet Google launched its own NFC mobile wallet service in the US in 2011 in the … [Read more...]