How can brands take advantage of the Apple Watch? its time to get even closer to customers

Less than six years ago mobile apps were in their infancy and many industry observers wondered whether they’d really catch on. Fast-forward to today and 87% of the time consumers spend using mobile devices is inside apps.  Its how we interact with those apps and on which non-smartphone devices that are the new battleground for device manufacturers.  This week's announcement on the commercial launch date and price points of Apple Watch finally revealed what Tim Cook has been hiding up his sleeve, adding significant firepower to the Apple armoury. Here Brett Caine, CEO, Urban Airship … [Read more...]