This blog entry has been reproduced with kind permission from InMobi and first appeared on the InMobi blog on May 21, 2013. The author is Arun Pattabhiraman, Global Marketing Lead- Performance Advertising & App Developers at InMobi. It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored. Last … [Read more...]
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