Navigating the Shift to Digital and Mobile Video

Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. It’s understandable, considering the platform continues to grow (even today), but the mistake in this thinking was not taking the shift in technology or viewer behaviors into account. The heavy up-tick in digital video options along with the introduction of smartphones and tablets has given consumers something they never had before with traditional television – a choice. YouTube alone boasts nearly 1 billion monthly unique visitors to their site chalking … [Read more...]