The 2014 Mobile Market in Brazil [Infographic]

With global attention still on Brazil for the final stages of the World Cup, US Media Consulting has put together this timely infographic offering key stats for Brazil’s mobile market. Brazil has 134% mobile penetration while smartphones account for 18% of the mobile market for example. Earlier this year MEF's LatAm Chairman Arturo Galvan contributed a great piece on the growth of mobile and the market opportunity in Brazil, discussing the trend as a "Digital Tsunami".  This Infographic originally appeared on Latin Link. Seen or created an informative mobile infographic? Let us know. … [Read more...]

Has the iPad peaked? Industry Views

Apple’s recently announced Q2 2014 earnings broke all previous company records with growth across all product lines in all markets – all apart from the iPad. The company sold 16.4 million units in the quarter – a 16% drop from 19.5m units in the same quarter 2013. The problem? Customers will balk at paying more for a product that’s not too dissimilar from a cheaper, rival machine, regardless of that product’s reputation. Tesco in the UK for example has just announced that it will soon be releasing its Hudl 2 budget tablet that will come pre-loaded with Tesco apps and services like its … [Read more...]

Amazon Kindles Fire under tablet market

This week, Amazon unveiled their first foray into the tablet market with their new full colour, 7 inch Kindle Fire. The launch immediately ignited debate as to whether the Fire constituted a credible threat to Apple’s dominance in the market, primarily because of the pocket friendly $199 price tag, a fraction of the iPad’s which starts at an eye-watering-by-comparison $499. And while the debate rages on, the general consensus thus far seems to be; Apple needn't lose too much sleep, but everyone else should sit up and take note. Running a modified Android OS, the Fire will be able to access … [Read more...]