Infographic: sponsored mobile data – the $6 billion Asian revenue opportunity

Mobile users in Asia are willing to accept sponsored mobile data packages and that could mean a significant revenue opportunity for mobile operators and content owners in the region, according to new research published by mobile technology firm and MEF member, Syniverse. The infographic below breaks out more on the research, detailing how the sponsored data approach is a major engagement opportunity for brands, businesses and mobile operators alike. … [Read more...]

Grey Routes Pose Hidden Threat to Text Messaging

In this guest blog post, Syniverse's Chris Wright, Senior Carrier Services Director, explores the murky depths of "grey route" text messaging whereby fraudulent messages can be sent to individuals by unscrupulous spammers and scammers. The post looks at how these pertain to operators, how they have grown, how they hurt operators and how they can be stopped. For even more insight, check out the accompanying podcasts which look at the threat for enterprises and what can be done to counter it. In a mobile world of multiple devices, operating systems and service providers, SMS continues to be one … [Read more...]