Mobile Messaging in the Era of Enterprise Consumerization: How SMS Puts the ‘S’ in Success

Consumerization. SaaS. Cloud. BYOD. Mobility. Just five years ago these words would not have described the focus of IT and security professionals. Yet today, CIOs are reckoning with all of these forces, joining executives from across the organization to redefine and innovate business processes, operations, and communication with customers and employees.  As enterprise consumerization has progressed, CIOs are prioritizing mobile technologies to drive business success. How is this impacting IT? Steve French, Global Vice President of Product Management & Marketing at MEF Member OpenMarket, … [Read more...]