MEF Consumer Trust in Mobile Applications Breakfast Briefing with Kaspersky Lab

MEF is again hosting an essential MWC briefing session for 2013, this year with Kaspersky Lab and focusing on the latest threats affecting mobile app consumers, with a special emphasis on the latest developments in mobile malware. The morning session (Wednesday, 27 February 2013 from 08:30 to 10:30) will also include a  roundtable discussion featuring industry experts from MEF’s Privacy in Mobile Apps Working Group including Brendan Eich, CTO Mozilla, Chris Davies, General Counsel EMEA and Head of Privacy at InMobi and Nick Graham, Partner, SNR Denton. Moderated by Tim Green from Mobile Money … [Read more...]

MEF Global Webinar Series

With speakers from the UK VAS Regulator PhonepayPlus, MEF members Silverstreet and KPMG, the recent MEF Asia Webinar sought to explore whether pre-emptive positive action by the industry is the best form of defence against reputational harm, and what form such action might take. The recording and slide deck is available to download now from the MEF website. MEF North Americas also hosted a fascinating webinar exploring the phenomenon of Patent Trolls and Patent issues within the Mobile ecosystem. Moderated by MEF North America Chair Gary Schwartz, the North America webinar was led by guest … [Read more...]

Privacy in Mobile Apps Roundtable – MEF Podcast

A key event for MEF at MWC 2012 was the Privacy in Mobile Apps Roundtable where over 35 members and invited guests joined a lively debate on the critical issues surrounding privacy in mobile applications. Speakers included Todd Daubert and Nick Graham of SNR Denton, Ilja Laurs, CEO Get Jar, Andreas Constanidou, MD Vision Mobile, Gary Schwartz CEO of Impact Mobile, MEF Global Chair Andrew Bud, Michelle Sklar VP Industry relations Poynt, Carl Uminski, COO of Somo and Mike Butcher, TechCrunch Europe Editor.The roundtable was supported by SNR Denton in association with the Mobile Fringe and Media … [Read more...]

Attend MEF’s roundtable session on Privacy & Mobile Apps at MWC

In response to the current media focus on privacy and industry concern, MEF will be hosting a roundtable next week at MWC in Barcelona on ‘Privacy & Mobile Apps’ on February 28th.MEF Chair Andrew Bud said “Trust between mobile consumers and the apps that they use is inevitably sensitive but absolutely vital to the development of the industry. Sustaining consumer trust is a task not just for the app store but for the whole ecosystem. We have essential work to do as an industry to make that practical.” Open to members and invited VIP guests, the session brings together companies across the … [Read more...]