Grey Routes Pose Hidden Threat to Text Messaging

In this guest blog post, Syniverse's Chris Wright, Senior Carrier Services Director, explores the murky depths of "grey route" text messaging whereby fraudulent messages can be sent to individuals by unscrupulous spammers and scammers. The post looks at how these pertain to operators, how they have grown, how they hurt operators and how they can be stopped. For even more insight, check out the accompanying podcasts which look at the threat for enterprises and what can be done to counter it. In a mobile world of multiple devices, operating systems and service providers, SMS continues to be one …

Creating Conversations in the Smartphone Era

Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT) messaging applications to communicate peer-to-peer. In contrast, the use of application-to-person (A2P) SMS messaging, the channel businesses use to engage with customers, is on the rise. The increased activity in OTT messaging …

10 reasons why companies will keep on texting: Cassio Bobsin Machado, CEO Zenvia

Every week, we ask  our members to sum up everything we need to know about a given topic in 10 easy-to-digest bites.  This week  Cassio Bobsin Machado, CEO at Brazilian SMS company, Zenvia, gives us ten reasons why SMS still endures.   Texting fever hit the world throughout the last decade, driving a new behaviour on almost every mobile user from 8 to 80.  In 2002 some 250 billion SMS were sent, meanwhile 2012 saw 6.7 trillion text messages beeping worldwide. As mobile operators figured out how to charge some bits of information for a few cents, this massive adoption created a tremendous …