Industry Views: Will Yahoo’s Flurry acquisition help it face down competition from Google and Facebook?

Last week's news that Yahoo has acquired mobile advertising and analytics firm, Flurry (rumoured to be somewhere between $200 and $300 million) sharpened the focus on the mobile advertising space, which, according to figures from eMarketer is set to reach $32.71bn in 2014, up 85% from 2013’s total.  No doubt Yahoo is keen to achieve a bigger slice of the advertising pie.  Indeed, with Yahoo's CEO, Marissa Mayer, continually referring to the company as *mobile first*, its intentions are quite clear yet to date its mobile revenues have done little to support that description. We asked the …

71 per cent of developers feel that ad networks exaggerate eCPM figures

That's according to a new report from social games network PapayaMobile, the company behind the mobile ad and cross-promotional platform AppFlood. The survey, which canvassed 1,000 independent studios to find out how they feel about the various app advertising and marketing channels, reveals some uncomfortable statistics: 71 per cent of respondents felt that ad networks exaggerate eCPM rates (effective cost per thousand impressions) 48 per cent of developers felt the acquisition cost was too expensive when asked if the investment in mobile marketing was good value for money To give …

MEF Asia members brave the record Haze in Singapore at CommunicAsia 2013

Despite the highest levels of air pollution on record last week MEF Asia members enjoyed the annual gathering at CommunicAsia 2013, the region’s largest integrated info communication technology event, The Chapter hosted an exclusive MEF Mixer as part of a line-up of MEF’s CommunicAsia 2013 activities. Now an annual favorite, the evening was supported by Kimia and Smaato and held at Orgo Bar & Restaurant, atop the iconic Esplanade – Theatres by the Bay – Singapore’s performing Arts Center. Reflecting the Chapter’s diversity, the evening attracted participants from 12 countries …