Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception of search - has changed the landscape so dramatically or grown as quickly as real-time bidding (RTB) and programmatic advertising. Amidst all of this constant growth, one thing holds true: the villain is still fragmentation. As great companies continue to … [Read more...]