Sustaining the future growth of mobile data traffic

Last week, Ericsson revealed that mobile data traffic surpassed mobile voice calls on networks worldwide for the first time last December. Here, Rimma Perelmuter gives her views on the explosion of mobile data and the challenges the industry may face in sustaining future growth: “The fact that mobile data has now overtaken voice calls worldwide shows how the entire mobile media value chain has worked together to offer consumers rich mobile services that they want to use. The kind of services really driving this growth today include applications, social networking and increasingly, rich … [Read more...]