Why Direct Operator Billing Is Back In Style

From its early beginnings as a convenient way to purchase a ringtone or game with a premium rate SMS message, paying with your mobile bill has come a long way. Today, Direct Operator Billing (DOB) (sometimes referred to as Direct Carrier Billing) is recognised globally as a highly convenient way to pay for all kinds of digital goods and services. At the same time, the plethora of mobile payment wallets which have been launched over the last year and the global consumers’ increasing appetite to pay for physical goods over their mobile presents a challenge to existing incumbents. So what does … [Read more...]