From Windows to Screens: How Mobile is Changing the Traditional Retail Shopping Experience

Mobile has shaken up the high street and what has emerged is a customer journey that starts well before we enter a shop.  From pre-shopping to showrooming and eventual transaction, retailers have a whole range of new opportunities to engage with their customers.   Here, Sonya Furdyk, Marketing & Communications Coordinator for JUICE Mobile looks at how mobile is changing the retail experience and examines what retailers can do to embrace the ongoing mobile revolution. Shopping used to be a leisurely activity with little distraction. Sales were advertised through in-store display banners … [Read more...]