Growing Mobile Channel Offers Opportunities For Merchants… and Fraudsters

Don Bush is Vice President of Marketing at fraud and risk management solutions provider Kount who recently interviewed 2000 merchants globally in the largest survey of its kind. Here Don shares the findings of the report, revealing that while the growth of the mobile channel is beyond doubt, so too is concern about the opportunities for fraudulent activities, with a third of interviewees seeing mobile as a riskier proposition than standard e-commerce. Good news: the mobile channel is growing in importance and revenue for merchants. But, so too is fear of fraudulent attacks, as merchants … [Read more...]

6 hidden factors that drive commercially successful mHealth app publishing

There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on an app store, great design, usability and functionality of an app and highly visible advertisement campaigns. The success of these largely depends on a good understanding of the state of the art of app development, marketing budget and … [Read more...]

Report shows growth markets driving uptake of education apps [infographic]

This week saw the release of the latest report in MEF’s Global Consumer Insights Series, examining the prevalence of mobile educational products and services across 13 global markets. We've created this handy infographic to share the key findings, Members can head over to the MEF website to download the full report. Press release - MEF members can download the full report, part of the Global Consumer Insight Series, for free. … [Read more...]

Digital Entrepreneurship in Kenya 2014

Marissa Drouillard, Intelligence Consultant, Mobile for Development at the GSMA, discusses the findings of their recent report on Digital Entrepreneurship in Kenya which looks at current opportunities and challenges for the Kenyan entrepreneurship ecosystem. Pete’s Coffee, nestled in Nairobi’s Bishop Magua building, is the kind of place where aspiring Kenyan entrepreneurs mix with international investors and more mature startups. Spend an hour on the patio sipping a cappuccino and you will likely encounter a number of Kenya’s uber-hyped tech company founders having meetings with their team or … [Read more...]

Perform Global Sports Media Consumption Report 2012 – MEF Members save 15%

Our friends at Perform Group have released their annual Global Sports Media Consumption Report for 2012 - a fascinating study of sports media content consumption and preferences across 10 international markets.The in depth report attempts to shed light on how sports fans are using the ever-increasing number of media platforms to consume and interact with their favourite sports content. This is essential reading for brands looking to forge deeper relationships with digital sports fans.MEF members are entitled to an exclusive 15% saving on the full reportThis, the second edition of the report … [Read more...]

Distimo report highlights growth of in-app billing

Distimo, the leading mobile app analytics company, has today released its reports examining the movers and shakers for the year in each of the major mobile app stores across several territories. The reports contain a huge amount of data from the whole year covering Apple's App stores for the iPhone and iPad, Android marketplace, BlackBerry's App World, Windows Phone Marketplace, Nokia Ovi Store, and the Amazon Appstore. The key findings from the reports are:1. In all appstores the proportion of free applications surged significantly over the past year. In most appstores the average price of … [Read more...]