6 hidden factors that drive commercially successful mHealth app publishing

There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on an app store, great design, usability and functionality of an app and highly visible advertisement campaigns. The success of these largely depends on a good understanding of the state of the art of app development, marketing budget and … [Read more...]