What’s Your (App) Story? – Matt Collins, Microsoft

Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn't mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt Collins, Global Director of Applications and Partner Marketing at MEF Member Microsoft, explains how handset manufacturers and retailers can leverage apps to sell more phones and tablets. Less than a year ago, I gave a “Mobile Marketing 101” speech to a hotel ballroom full of partner marketers. At that time, I wondered …

MEF Webinar Podcast – The Year Ahead

Last week MEF hosted a webinar to discuss the findings of the recent Global Consumer Survey in-depth, as well as offering predictions for the mobile commerce and content market in 2014. Moderated by MEF Global Chair Andrew Bud, our expert guest speakers included analysts and journalists from around the world: Olivier Bernard, Vice President, EMEA - AppAnnie Tim Green, Editor in Chief - Mobile Money Revolution David Gosen, European MD Digital, Online and Mobile - The  Nielsen Company Fernando Paiva, Editor - Mobile Time, Brazil We’ve captured the panel discussion as a podcast for …

MEF MWC 2013 Briefing: Consumer Trust in Mobile Applications – Part 2

Here is part 2 of our podcast recorded at this year's Mobile World Congress, featuring the roundtable discussion on mobile privacy. Featuring a panel of industry luminaries from MEF’s Privacy in Mobile Apps Working Group including Brendan Eich of Mozilla, Chris Davies, General Counsel EMEA and Head of Privacy at InMobi and Nick Graham, a Partner at law firm SNR Denton. The session is moderated by Mobile Money Revolution's Tim Green. Listen or download now: MEFTV spoke with Nick Graham and Todd Daubert of Dentons (nee, SNR Denton) after the briefing to find out more about the legal …

Privacy in Mobile Apps Roundtable – MEF Podcast

A key event for MEF at MWC 2012 was the Privacy in Mobile Apps Roundtable where over 35 members and invited guests joined a lively debate on the critical issues surrounding privacy in mobile applications. Speakers included Todd Daubert and Nick Graham of SNR Denton, Ilja Laurs, CEO Get Jar, Andreas Constanidou, MD Vision Mobile, Gary Schwartz CEO of Impact Mobile, MEF Global Chair Andrew Bud, Michelle Sklar VP Industry relations Poynt, Carl Uminski, COO of Somo and Mike Butcher, TechCrunch Europe Editor.The roundtable was supported by SNR Denton in association with the Mobile Fringe and Media …