MEF North America m-Commerce Playbook

The MEF Global Consumer Survey found that the US now has 91% penetration of mobile content & commerce, with growth in all mobile content and commerce behaviors – product research, banking and purchasing. Members in North America are currently working on the MEF mCommerce Playbook, an exclusive MEF member resource that you will soon be able to download from the main website. Contributing members include SNR Denton, RIM, InComm, Alliance Data, Impact Mobile, PayOne, OpenMarket, Nielsen, Buck, Samsung and MoPay.The playbook will feature information on: Current m-commerce and mobile … [Read more...]