Meffys 2012 winners video spotlight: PERFORM

We're looking back at previous winners from Meffys 2012 - here Daryn Wober of PERFORM picks up the Content Service Award for their Al Jazeera Sports Apps. Celebrating its 10th year anniversary the Meffys, have come to be known as one of the mobile industry’s most coveted awards, honouring achievements across mobile content and commerce and recognising the best innovation from around the globe. To celebrate the Meffys historic anniversary the gala dinner is moving from its usual London locale to the heart of Silicon Valley, San Francisco - the deadline for submissions has been extended to … [Read more...]

Perform Global Sports Media Consumption Report 2012 – MEF Members save 15%

Our friends at Perform Group have released their annual Global Sports Media Consumption Report for 2012 - a fascinating study of sports media content consumption and preferences across 10 international markets.The in depth report attempts to shed light on how sports fans are using the ever-increasing number of media platforms to consume and interact with their favourite sports content. This is essential reading for brands looking to forge deeper relationships with digital sports fans.MEF members are entitled to an exclusive 15% saving on the full reportThis, the second edition of the report … [Read more...]