
MEF members and industry experts have all weighed in on the potential of Apple's new payment system, unveiled last month in San Francisco, and most agree that the platform with some of the biggest names in finance behind it, could be a game changer. Here, MEF Chairman Andrew Bud expands on his initial reaction, and explains what makes Apple Pay different and how the company is meeting issues around privacy and security that have curtailed NFC uptake so far. The announcement at Apple’s big event that it is launching an iPhone that is NFC enabled and Apple Pay as its go-to-market payment … [Read more...]