That's according to a new report from social games network PapayaMobile, the company behind the mobile ad and cross-promotional platform AppFlood. The survey, which canvassed 1,000 independent studios to find out how they feel about the various app advertising and marketing channels, reveals some uncomfortable statistics: 71 per cent of respondents felt that ad networks exaggerate eCPM rates (effective cost per thousand impressions) 48 per cent of developers felt the acquisition cost was too expensive when asked if the investment in mobile marketing was good value for money To give … [Read more...]
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