iPhone Users Focus on Health, Android Users Prefer Fitness

Opera Mediaworks recently conducted research to discover if distinct patterns exist among the growing mobile health and fitness audience in terms of device used and activity across apps by looking at mobile ad-impressions.  There are significant differences across devices and countries. Here, Opera Mediaworks MD, Mark Slade breaks out some of the headline statistics. Mobile Health is a new category in the 2014 Meffys recognizing the innovation in this rapidly expanding area of the mobile ecosystem. Entries have just opened and judges will be looking at solutions that address affordable … [Read more...]