Myanmar: the final frontier for the mobile internet

MEF Member OnDevice Research has released a fascinating new report on the mobile habits of consumers in Myanmar (also known as Burma), thought to be the first survey of its kind in the country. It found, among many observations, that half of the mobile internet population came online during the past 12 months, and for 62 per cent of the respondents, mobile is the primary way to get online. Nine years of military dictatorship that cut Myanmar off from the outside world turned a former economic success into the backwater of Asia. In 2011 the country opened up again, and the world opened up … [Read more...]

Global Consumer Insights Series: 2/3 mobile media consumers use a 2nd screen

This week saw the release of the second report in MEF's Global Consumer Insights Series, examining second screen trends across 13 global markets and the ways in which mobile devices are used in tandem with other forms of media. The report highlights how they complement, rather than replace, other channels. The second screen phenomenon has challenged the widespread belief that mobile obliterates other media. It indicates that the handset is not all consuming. Rather, it complements other activities. Like watching TV or browsing the desktop web. . Key Findings 65 per cent of mobile … [Read more...]

Mobile payments driving global m-commerce adoption

MEF this week released the first report in its Global Consumer Insights Series on Mobile Money, authored by editor in chief of Mobile Money Revolution, Tim Green and with Analytics partner, On Device Research. The report analyses data from 10,000 respondents in 13 countries, highlighting regional & global trends in mobile money uptake and how it is stimulating growth across the mobile value chain. In 2013, 15 per cent of mobile media users used some form of mobile money scheme to buy things at retail. They did so via a mobile wallet (NFC or otherwise), a mobile loyalty scheme or a … [Read more...]